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4 Ways To Create Products Super Fast

Almost nothing is better than having your own product because you not only keep 100% of the sale price when you sell it – you can also get affiliates to sell it for you, thus simultaneously building your list and bank account through the efforts of others.

4 Ways To Create Products Super Fast

So how do you crank out products quickly and easily that people are hungry to buy? I’ve compiled a list of proven methods – and none of these should take you longer than 7 days, with most taking only a few hours.

Interview an Expert. This is a super fast and easy way to create a product, and you don’t need to have any expertise of your own. Instead you’re “borrowing” the subject’s knowledge and packaging it into a product.

So where do you find these experts?

  • Search Amazon for authors in your niche – authors are often eager for the chance to share their knowledge and plug their latest book, and so they’re open to being interviewed. And on Amazon you can find an author on just about any niche topic you want to pursue.
  • Look for authors on ClickBank. ClickBank is divided into niches so it’s easy to search. Choose your niche and look at the gravity of each product within that niche to find something with a high gravity (100+). This means that the product is selling well, and this might be a good person to interview.
  • Do case studies. This is a bit different because instead of interviewing your subject on his expertise, you’re asking specifically how s/he did one particular thing.

Use What You Know by Recording Your Own Tips and Tricks. You may not think you have skills that others want to learn, but odds are you do. Maybe you know how to write a great blog post in 10 minutes, or how to lose 50 pounds in 3 months, or how to swap out the engine on a ’57 Chevy.

You can either turn this knowledge into a report or ebook, or record it as videos or audios. Once you start breaking down what you do step-by-step, you might be surprised at how much you know. And if there’s a market for what you know, you’ve got yourself a viable product.

Don’t ever discount your own knowledge. If you’re in the internet marketing niche, for example, and you’ve only been working in it for six months, you still know things that people who are just starting out don’t know, and those things can be turned into your own unique product. You don’t have to be the foremost expert in a niche – you can simply have more knowledge than the customers you’ll be targeting.

Turn Your Existing Content into New Products. Have you written a bunch of articles and blog posts? Maybe you’ve got enough there to create your own book. Do you have videos that you’ve made, audios, etc? Can you package this content into a product? Repurposing your own content is a great way to make a completely self-created product very quickly.

Co-Create a Product with Someone Else. Team up with someone who has the skills you don’t and vice versa. Perhaps you’re a good writer and they have the knowledge, or you have the personality to make the videos and they have the background in the niche. Decide in the beginning what needs to be done and who will do what, and the deadline for completion.

The benefits here are two-fold: First, two heads and two sets of experience are better than one. And second, by working as a team you are accountable to each other, and the product is likely to get created quite quickly with no procrastination or stalling getting in the way.

So that’s 4 ways to create products super fast. Get inspired, take action and you can have your own product created and selling online within the next 7 days, or less. Go for it!

My Beef of the Month…

Okay, so I’ve never had a “beef of the month” before, at least not in this newsletter. But I’m fed up, sick and tired of some of the B.S. that I and my fellow marketers are subjected to day after day after day.

MyBeef of the Month...

Let me give you just two examples I encountered in the last two hours:

First, I received an email proclaiming that I was going to make money in the next 60 minutes, guaranteed.

And you know what? It’s entirely possible to do that. Go post in forums that allow you to use an affiliate link in your sig file and you could make a commission in the next hour. And of course there are other ways, too.

So I thought, “Why not?” and I opened the email and clicked the link.

And what do I find? First, a video telling how awful it is that Internet Marketers are bombarded with “Click this and make money!” kind of nonsense. He’s ranting on about piling one falsehood on top of another to make a buck off of you.

Meanwhile there’s this red banner ticking the time down like some bomb is going to go off if you don’t whip out your wallet and send him your money immediately.

Okay, so far, so tolerated, but just barely. We’re all familiar with the, “Everyone else is trying to stick it to you but I’m the good guy you can trust” routine. It’s old, it’s tired, and I suppose it still works. I’m not even faulting the guy for that, or his ticking time bomb banner.

But then you scroll a little further and what do you see? A headline very similar to the one below (I’m not using the actual headline but this is close.)

New Software “Artificial Intelligence”

Rigs A Certain Website In Your

Favor, Producing

OVER HALF A MILLION DOLLARS

in just 39 Hours

Your Only 2 Options:

  1. Be a part of it…
  2. Or Eat Our Dust

The real headline had red numbers over an inch tall in place of “Over Half a Million Dollars.”

There’s a good chance you’ve seen a headline like this recently, along with a dozen more that could have been clones.

So here’s what we’ve got: A guy going on and on about how terrible these ridiculous promises are, while he’s making a ridiculous promise.

Who really, truly, honestly believes that…

a) There is a software that tampers with a certain MAJOR website and produces HALF A MILLION DOLLARS for you in 39 hours?

b) If this major website caught someone “rigging” them, they wouldn’t fix the hole and bring a lawsuit faster than you can say “Uh-oh?”

c) If there were such a software, it would be sold out in the open for a lousy 49 bucks?

This is where I normally close the page, and I imagine a LOT of other people close the page because who believes this crap?

But if you let the video play out, or continue reading the sales pages, eventually you come to the point: They’re just poking fun. Really they were hired by a big company whose name they cannot reveal to create a revolutionary software that blah blah blah.

So in other words, while you’re not supposed to believe everyone else’s nonsense, you are supposed to believe theirs.

But hey, let’s give them the benefit of the doubt and go to the Warrior Forum to see what others have to say about their product…

…so I go and check and guess what I find?

Bad BAD reviews from those who either a) purchased and tried to use this product or b) purchased a previous product from the same seller that didn’t come CLOSE to living up to the sales letter.

So what’s my point? Folks, in this business your reputation is EVERYTHING. If you don’t want to get shut down by Paypal or your merchant account, if you want to be in business a year from now (or even a month from now) you’ve got to cut the crap and simply tell it like it is.

Yes, you still sell. But you use the TRUTH to sell. And if you have a great product that people want and a great offer, then you really don’t need to do that much selling anyway.

Every time you’re about to do anything in your business, ask yourself: What will this do to my reputation? Enhance it or hurt it? If it can hurt your reputation in ANY way, then just say NO.

One more example: The other day a marketer (who shall remain nameless) launched a new 20 page triple spaced PDF on how to make quick money online. So far so good, right? (Actually, the report was 29 pages, but the other 9 pages were pleas for testimonials and a sales letter for an upsell. And the sales letter was at the beginning of the report AND at the end of the report.)

This marketer has put out other products and received pretty good feedback. In fact, he’s built something of a reputation for himself, so much so that the moment this special offer launched people on his list were buying it without even reading the sales letter.

But guess what? This offer was a flop – and in fact one of the techniques he recommended would get you BANNED from the forum he suggested if you tried to use it. (He’s since removed that technique.)

The other techniques were about as basic as telling you that if you want to live, you should breathe. I mean it’s stuff that anyone who’s been in Internet Marketing longer than 5 minutes already knows. And one of the techniques isn’t even useful anymore since Google’s latest updates. But hey, who cares, he’s making his money, right?

So what happened? During the first few minutes of his launch one person after another wrote things like, “Whatever this guy puts out is gold – get this!”

Then those who purchased read the report. It only takes about 10 minutes to read because it’s a few pages of big font with widely spaced lines.

So next you see comments like, “I’m really disappointed,” and “Why don’t you give refunds?” and so forth.

He started taking one hit after another, and now his reputation with those buyers is shot.

Think about that – he worked for months to build his reputation, only to have it torn to shreds in one day.

Think before you act. The world really is watching you.

7 Tips to Better Blogging

Blogging is a great way to grow your business and brand. Here’s 7 tips to blog better…

7Tips to Better Blogging

Use images. People are more likely to read your post if there is an eye-catching image to go along with it.

Break your content up. Use a big headline, sub-headlines and short paragraphs to make it easy to read.

Reply to comments. It shows you’re paying attention and you care, which will get more people to comment. Plus, it’s the right thing to do.

Comment on other people’s blogs that are in your niche. This can drive traffic back to your blog.

Use a P.S. as a call to action. Sometimes when you sell within a post, it annoys people. But no one is upset at a P.S. at the end that says, “Hey, go check out my related product here.” In fact, most people appreciate that.

Link to relevant posts. You can do this within your post or at the end. Adding additional value to your blog posts by linking to related and supportive content can make your posts more valuable to others – which is the real goal of blogging.

Share your blog content. Let your list know you just put up a post, and share it with social media, too.

Apply these 7 tips to your blogging to create more value and engagement in every post!

How to Start Using Empathy and Emotion to Double Your Sales Overnight

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first – you’ve got to build trust, likeability, credibility and loyalty with your prospects.

How to Start Using Empathy and Emotion to Double Your Sales Overnight

People buy on emotion. In fact, if you ask someone a day after they read your sales letter what it said, they might have trouble telling you. But if you ask them how it made them FEEL, they’ll have no problem remembering.

When you build a personal connection with your prospects, you’re simultaneously building trust and likeability with them, too.

Imagine someone is standing next to two people; a stranger and a friend. Who are they going to listen to? The friend, of course, because they don’t know this stranger and don’t know if they like them or trust them.

The first thing you want to do is give people room. Imagine they’re physically walking into your website to look around, and you POUNCE on them with your latest, greatest offer.

What are they going to do? Most likely run right back out the door.

But what if you tell them to look around, feel at home and browse at their leisure?

They relax. And they browse.

They read your latest article, and they’re impressed. You know what you’re talking about AND you come across as being friendly, personable and approachable (Hint: Think of those three adjectives next time you write ANYTHING for your readers.)

They go to an article on traffic.

Ah-ha! Now you know they’re interested in traffic.

Why not offer them a report or email series on getting more traffic? It’s free, and it will be a tremendous help to them.

What are you doing here? Building rapport while being helpful. You’re still not selling anything.

You don’t build rapport with someone by bragging about your product the moment you meet them. Instead, you want to focus on making a positive emotional connection or bond with your prospect.

And you can do this by:

  • Empathizing with their problem
  • Showing you understand their problem or challenge before you ever talk about solutions or product
  • Showing some of your own personality
  • Validating their thoughts and emotions
  • Making a commitment to help them, regardless of whether or not they buy

If your presentation makes your prospects feel good, respected, listened too, validated and intelligent, then they will buy from you.

Heck, you won’t be able to stop them from buying from you.

This is easier done in person than over the internet, but we still have tactics we can use to make people feel understood and right at home.

For example, let’s say you’re on my website. You’ve already read my article on generating traffic, and you gained some good tips and the feeling that I know your frustrations and challenges.

Then you see is this:

“What if I show you exactly how to do double your traffic and triple your sales this month, even if you don’t buy my course today?”

Gee, would you be interested? It’s hard to imagine someone interested in generating traffic and making sales wouldn’t be interested in that offer.

Other things you might say to your prospects to build rapport and build that connection…

  • “Wouldn’t it be nice if…” (Insert their dream here. For example, “Wouldn’t it be nice if you could turn on traffic as easily as you turn on the water in your kitchen sink?”)
  • “Have you ever dreamed of a world where…” (insert their fantasy here.)
  • “Are you tired of false promises? Me too…” (insert personal experience here.)

You can also empathize with them and validate their feelings…

  • “If you have trouble with ___, you’re not alone.”
  • “If you’ve failed in the past at ___, it’s not your fault.”
  • “Are you tired of guys who act like jerks getting all the dates?”
  • “Are you tired of people dumber than you, getting richer than you?”

Open ended questions are super powerful at completely bypassing a person’s skepticism.

For example, if we say, “This course shows you how to quadruple your traffic and sales in 30 days,” the prospect is likely to be highly skeptical of that claim.

Wouldn’t you be?

But if you say, “Wouldn’t it be nice if there was a simple way to quadruple your traffic and sales in 30 days?”

Now the prospect is imagining what that would be like, instead of thinking it’s not possible. They are becoming emotionally invested in what you’re saying and in the offer itself.

Another way to connect with your readers is to see how many times you can use the word, “you,” within reason.

Instead of saying, “This keyboard makes typing so much faster and easier,” you might say, “With this keyboard you’ll be typing much faster, with fewer embarrassing mistakes that would otherwise make you look bad to your readers.”

Instead of saying, “With this product, people can achieve this and this benefit,” you’ll say, “With this product, you will be doing __ and you’ll even be enjoying __.”

Look through your text, and anyplace you see words like, “it,” “this” or “the,” try replacing them with words like, “you,” “your” and even “I.”

Yes, it’s okay to talk about yourself.

“The first time I used this product, I immediately saw a big difference in how ladies responded to me, and you will, too. Just imagine when you walk into a bar and every lady there turns to look at you…”

Finally, you can persuade readers simply by restating their own opinions and feelings.

Again, this is easier to do if you’re speaking to someone in person, but it’s still possible to do it online, too.

You simply need to know your customers. Why are they interested in a product like yours? What do they think is important? What are they trying to achieve? How do they feel about this issue? What are their passions? What are their pains? And so forth.

Then echo what you know about them back to them.

By validating your readers’ pet peeves, concerns, challenges, feelings and so forth, you’re creating a strong bond of likeability and trustworthiness that your competition won’t have.

“If you still haven’t lost the weight yet, it’s not your fault. Overworked and chronically tired mother of three discovers the scientific secret to automatically losing a pound a week with no restrictive diet and no stupid exercise regimens.”

The first sentence is validation – of course it’s not their fault, and they’re thrilled you’re saying that. The second sentence is relatable and believable – overworked, tired mother, losing one pound a week, with no stupid dieting or exercise.

No doubt, you can do better.

The point is, rather than slapping your readers upside the head with your latest greatest product – why not build rapport first?

Show them you understand them, you’re on their side, and your motivation is to help them first and make a profit second.

This alone should contribute to a big jump in your conversions.

Subject Line Troubles? Go Negative

This may or may not work for your list, but…

Subject Line Troubles? Go Negative

It can be effective for most marketers.

If you’re not getting the open rates you seek, try using a negative headline.

For example, instead of…

You’re going to love this product

This works amazing and even does the dishes

Having an awesome day, here’s why

Try something more like these:

You’re going to hate this product, here why…

This SEO product sucks (it won’t even do the dishes)

She was having a REALLY bad day (and then it got worse)

Of course, they’re going to ‘hate the product’ because it does a lot of the work for them, and now they have nothing to do.

The SEO product sucks because ‘it said it does EVERYTHING,’ but all it does it get your site to Page 1.

And she’s having a really bad day, and it’s not even her fault, because… (You fill in the blank.)

Try using a negative headline of your choosing in 10% of your emails, and then compare open rates and clickthrough rates.

You might get some very positive results.

#1 Email Marketing Tip to Increase Sales

How do you make more sales from your email list? The answer is so diabolically simple, most marketers poo-poo it and look for a harder answer.

#1 Email Marketing Tip to Increase Sales

If you want to connect more with your list, get them to open more of your emails and click more of your links…

…and if you want them to BUY your stuff, here’s what you do:

Email them once a day, every day.

That’s it.

They need to hear from you once a day or they’re going to forget who you are. True, they won’t open every email, but that’s okay. As long as they’re opening some of them, then you’re doing your job.

Did you know that emailers who email once per week or even once per month tend to get more spam complaints than those who email every day? That’s because their readers have forgotten who they are or how they got on their list.

The more your readers hear from you, the more chances they have to get to know you, like you and feel like they are part of your tribe.

And yes, there will be some sorting. As people get to know you better, some of them won’t like you or what you say. They’ll unsubscribe. And that’s okay.

You only want to talk to YOUR tribe. Just remember to email them every day. I’ve seen marketer’s sales double and triple simply by sending out more emails.

How to Write for SEO Without Going Crazy

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too.

How to Write for SEO Without Going Crazy

There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience.

But is it really and either/or type of situation? It would be nice to get free Google traffic from your articles and blogposts without going crazy about how to structure your writing, what to add and what to leave out.

With that in mind, here are a few tips from the pros on how to do exactly that:

1: Your Writing Needs to Be Excellent

The content should be unique, high quality and written to professional standards.

Do this, and Google will likely reward you.

If any part of you is interested in buying those spun articles that were prevalent years ago – don’t even think about it. Don’t even consider using them simply to pad out your website – Google will look for them, Google will find them, and Google will penalize you for them.

(This sounds like a Liam Neeson movie…)

2: Longer is Not Necessarily Better

One popular strategy is to write a longer, more in-depth piece than anyone else. But it’s never that simple.

If you look at the webpages that have you beat in the SERPs right now, you can see for yourself how good they are and how long they are. But are they well-written? Do they answer the questions that customers are having? And do they understand what searchers are looking for?

You might be able to beat them by being more succinct and to the point. If you can convey the information in fewer words without losing anything, then do it. Any searcher will tell you they’re after the info, not a super long article because they have nothing better to do with their day.

That said, don’t write short just for the sake of fitting onto a mobile screen. Shortchanging your reader isn’t going to cut it, so remember to tell the whole story.

3: Write for People, Not Bots

True, your grammar and style should be the best. If it’s not, get yourself an editor who knows what s/he’s doing – it will pay dividends in the long run.

When you’re writing, ask yourself who your audience is and what is their pain. If you can put yourself in their shoes, you can write a better piece that your audience loves.

4: Use Good Copywriting Principles

For example, write an attention-grabbing headline that is based on your best keyword phrase.

Use subheads to keep your reader involved.

Write in short paragraphs and short sentences.

Do your editing days after you do your writing – you’ll be surprised how much better you can make your writing if you wait awhile.

And get someone else to read your work – they’ll spot mistakes you missed.

5: Key Phrases 2018

Yes, these are still alive and well, thank you. But their use in digital marketing today has changed somewhat.

When you’re doing your keyword research, focus on your audience. How big is your audience, where are they, what do you know about their demographics and what should your content be about?

Get the answers right and you’ll know how to write your copy.

Don’t write according to something Yoast SEO tells you. Millions of people are already doing this.
Instead, write according to the rules and advice here. And write for PEOPLE, not SEO plugins. You should start seeing better results.

6: User Experience Still Counts

An enjoyable read is a much better experience for your audience than some dry as dirt academic paper.

Likewise, having a page that’s easy to read and understand is crucial, too.

Make your headline big, your sub-headlines clear and easy to understand, and make sure your content is easy to navigate.

Bottom Line: Write with your READER in mind, not the search bots, and you’ll likely do fine (actually, much better).

Case Study: $5,000 Per Month and FREE List of Buyers

A friend of mine has been doing this for years, yet he’s the only one I’ve heard of doing it.

Case Study: $5,000/MO and FREE List of Buyers

Frankly, I think there is a ton of room here for more people to do the same thing, and maybe even in different niches, too.

In my friend’s case, he noticed a lot of these online memberships in the IM niche all had one thing in common: Regardless of what they were teaching, they all had to teach the basics, as well.

So if they were teaching how to do newsletters, or set up sales funnels, or how to blog, or whatever… they also had to teach how to setup a website, get hosting, use an autoresponder and so forth.

And it’s a real pain for these membership site owners to do this.

Not only do they have to make a big set of videos, but then they have to keep them updated as well.

Each time something changed – like Aweber added more features, or Hostgator changed things – the videos need to be updated. If they’re not, the members will flood the help desk with questions and frankly be unhappy.

My friend thought, ‘Why not help all of these membership site owners?’ So he created a membership FOR membership sites.

Yeah, pretty ingenious, I thought.

He creates all of these videos on how to do the basics of online marketing, and he keeps them up to date, too.

Then he sells access to his site to IM membership site owners. He charges a flat fee based on the number of subscribers, but he could also charge per member.

I think the flat fee might be easier to calculate each month, though, since it won’t always be radically changing.

He charges one price for 50 members or less, a bigger price for 50 to 100 members, a bigger price for 100 to 200 members, and the largest price for any amount of members over 200.

Of course, you can charge whatever you like, or make it flat fee for every membership site owner.

Now when someone joins any of those sites, they also get access to my friend’s site, too.

From the first month on, my friend was pulling in over $5,000 a month doing this. And once it’s set up, it’s simply a matter of updating videos when needed.

I think this model could work in a lot of other areas, as well.

For example, in the online marketing niche, memberships sites for social media, driving traffic and building funnels could all work.

You could also build sites in the health and self-improvements arenas, as well.

The membership site owners feature this extra membership they give to their members as a bonus, and it really helps with their sales, too.

Imagine someone is selling a diet program, and as a bonus they give a free membership to a comprehensive health site or exercise site or recipe site.

Or imagine someone is selling a meditation program, and as a bonus they give a free membership to a self-improvement site.

The possibilities are huge.

The membership site owners LOVE this because they don’t need to create nearly as much content, and they get higher conversion rates.

Their customers love this, because they get 2 memberships for the price of one.

And I haven’t even covered the best part yet… to access my friend’s basic online marketing site, every member has to register their email address to get the passcode.

This means my friend is automatically building a list of BUYERS for free. This alone is probably making him MORE money than selling the memberships to membership site owners.

Of course, my friend is very careful not to abuse the trust of his main customers, the membership site owners.

That’s why he sends out only great info to his lists, as well as promoting his customers other products to his lists, too.

For example, he gets new subscribers from Alex’s membership program, and then promotes Bob’s product to Alex’s customers, and Alex’s product to Bob’s customers. Not the membership sites, but related products.

He’s very up front about this, and his membership site owners love it because they get more sales, too.

This is a truly win, win, win idea that can be used in many different niches. And as far as I know, very few people are doing it yet.

Re-Target Your Niche to Maximize Profits

When you enter online marketing, you’re told to pick a niche.

Re-Target Your Niche to Maximize Profits

And you’re told that health, wealth and relationships are the big three. Pick a subniche in any of these, and you’ll likely do well.

But what if you want to do better than “well?” What if you want to dominate your market?

The first people into the big three markets had it easy, since there was ton of demand and very little competition.

Those who followed had it tougher.

And today, while the demand is still there, the competition can be brutal.

Unless…

Unless you continue to niche it down.

Markets (heath, wealth, relationships) are saturated.

Sub-markets (weight loss, forex, dating) are saturated.

Which is why you’ve got to specialize even further.

Study the competition and the processes they use, and then create your own market.

Here’s how:

1: Audience and Slogan

Your first step is to choose your audience and then target them with the right slogan – a slogan that promotes change.

If you look at recent American presidential campaigns, you’ll notice a trend:

George Bush Sr’s slogan – “A Proud Tradition”

vs.

Bill Clinton’s slogan, “Time to Change America”

How Free Pays for Itself in Your Marketing

I’ve noticed marketers who are moving the free line all the way to, ‘never.’

How Free Pays for Itself in Your Marketing

They no longer give away anything for free, and might even go so far as to actively discourage freebie seekers.

While I understand the sentiment behind this, I’m not sure I agree. True, it can get discouraging if it seems like your lists are only interested in what they can get for free.

You work hard to create your products – why in the world would you give away your best stuff?

The answer is, you wouldn’t, of course. Not unless it leads to a bigger upsell of some kind.

But removing all the freebies from your funnels is, in my opinion, a big mistake.

Take a look at the marketers you follow – aren’t these the same ones you purchase products from, with or without a fancy sales letter?

So why do you follow these people and buy their recommendations? Odds are it’s because you discovered them through a free offer of some sort, like the kind you get in exchange for your email address.

You read their free report or watched their video or listened to their podcast, and you found out you like and trust them. You wanted to see what else they offer, and so you opened their emails, read their blogposts, and started buying their products.

Frankly, I think your freebies are your best sales letters. They tell your future customers what to expect from you and give them a reason to keep coming back for more, whether it’s free or paid.

Take a cold customer who doesn’t know me, give them my very best sales letter, and it’s really questionable whether they will buy or not.

But give me a customer who has read my free reports and come back, and I’ll show you a sale – with or without the fancy sales letter.

Furthermore, because I do offer free products first as a way of introducing myself and my business, and offer paid products afterwards, my retention rates are higher and my refund rates are lower.

In my opinion, the freebies we offer our prospects can be our very best selling tools.

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