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Top 10 Life-Changing, Profit-Boosting Internet Marketing Quotes Of All Time

I recently stumbled upon a blog I highly recommend you visit anytime you need a recharge, called https://www.wakeupcloud.com. It’s written by Henri Junttila, and frankly it’s a much needed breath of fresh air in the field of positive self-change.

Top 10

One of his blog posts is his own personal compilation of “77 Great Quotes That Will Change Your Life,” and within that post I discovered 10 quotes that are especially relevant to our chosen field of Internet Marketing. I offer them here, along with my personal thoughts. Enjoy!

If we’re growing, we’re always going to be out of our comfort zone.

– John Maxwell

Every first step you take in your Internet marketing career – be it setting up a website, making a blog post, creating a product, doing a launch and so forth – will take you out of your comfort zone. Relish the experience because it means that you are growing, that you are succeeding, that you are LIVING.

If you wait to do everything until you’re sure it’s right, you’ll probably never do much of anything.

– Win Borden

Time and time again I see new marketers who are waiting for just the right time to launch a product, just the right moment when they know everything to start a website, just the right alignment of the planets to build a membership site. You’ll never know everything you need to know – so just take action.

It’s like riding a bull – you don’t know how he’ll try to buck you off, so get on, hang tough, and enjoy the ride. Afterward you’ll bask in the glory of your success and plan your next conquest, while those who were too timid will forever wait for the “perfect” time.

Motivation is what gets you started. Habit is what keeps you going.

– Jim Rohn

Many people start things in Internet Marketing, but few finish. They start a blog, write a half dozen posts and then quit. They begin creating a product, get halfway finished and then set it aside to go do something else. Others don’t even get started because they’re too busy bouncing from one idea to the next, never settling on one long enough to begin, much less seeing it through to completion.

So get started, and then keep going. Each day do something – anything that moves you forward. I don’t care if it’s late at night and you’re dead tired – if you haven’t moved your business forward today, then DO SOMETHING before you fall asleep. This habit will be the one that propels you beyond the finish line and into the waiting arms of triumph. Remember: If you fail to persist, then you fail.

Action will remove the doubt that theory cannot solve.

– Petryl Hsieh

New marketers doubt their ability, doubt their market, doubt their systems and even doubt their own minds. They doubt their ability to sell, their ability to communicate and I suspect their ability to get out of bed and take action. Result? They buy more ebooks on how to market. They do more reading, more research and more learning, thinking this will remove the doubt and replace it with unbridled confidence.

Reality check – this NEVER works. The ONLY thing that removes doubt and instills confidence is ACTION. All the knowledge, learning and theory in the world cannot erase doubt because it is only through action that anything real is achieved. And without achievement, there is no sense of self worth, and without self worth there is no confidence – only doubt.

Here’s an example taken to the ridiculous: A new, intelligent marketer studies how to make a product that everyone will adore. He studies the other products in his market, he studies the market itself, and he works for years at devising the perfect product, which of course has evolved over and over again to adapt to the ever changing market.

While this is going on, a not-so-bright marketer finds a question on a forum about a problem someone has, creates a 20 page report that holds a solution to that problem, and sells it for $7. He sells a couple of hundred copies, which means he now has a list of buyers, $1,400 or so in cash and some real world experience in marketing.

The not-so-bright marketer isn’t smart enough to know that $1,400 isn’t a fantastic start. After all, don’t those guru websites say you should be making $30,000 your first month? But this guy isn’t bright, so he duplicates his efforts and creates more products to sell. Some of these products bomb terribly, some of them do well, and eventually after taking one action after another after another, he has a thriving business and a six figure income.

If only he had been smart enough to know that you cannot create a new product until you know everything there is to know about making and marketing the product, he would surely have been all the wiser and very much the poorer, just like our “intelligent” marketer who knew better.

Too silly? Not really – I see this happen all the time.

That some achieve great success is proof to all that others can achieve it as well.

– Abraham Lincoln

Really, what more is there to say? You’ve seen other marketers go from homeless or jobless to six figures. This doesn’t make them super smart, super special or even super nice. What it does make them is super confident that they can grow their businesses even bigger, larger and more profitable if they choose to – or they can work less and be content with six figures, which is still plenty enough to take tropical vacations and look good in a new car every couple of years.

And since they’re not super smart, special or gifted, this should ring one thing loud and clear in your mind and heart – if they can do it, YOU can do it. Period. You might want to make that your mantra – “If They Can Do It, You Can Do It.” Say it a hundred times a day if that’s what it takes to embed it so deep within yourself that you believe it with every fiber of your being. Because you know what? It’s a Fact. Pure and simple. If they can do it, YOU can do it.

Everyone who got where he is has had to begin where he was.

– Robert Louis Stevenson

Funny thing about Internet marketing – there are no prerequisites like there are for being a doctor or a lawyer. No one is going to ask for your credentials before they allow you to become successful. So whether you’re a corporate CEO who just got downsized, or someone who’s living in his car, it just doesn’t matter. Begin where you are right now, with whatever talents you already possess, and build on what you’ve got.

Fall seven times, Stand up eight.

– Japanese Proverb

The bad news is, you’re going to screw up. You’re going to make mistakes. You’re going to have days that make you wonder if you should quit. That’s okay. Pick yourself up one more time, dust yourself off, have a laugh at the situation, and keep going.

When I was new I asked a big time guru to promote one of my products for me. Much to my shock he said yes, and he emailed his entire list. He sent so much traffic to my website that my server crashed within minutes. Can you imagine how mad he was that I hadn’t prepared for the avalanche of traffic he sent me?

I got my website back up within 2 hours and offered him numerous humble apologies, but he never mailed for me again. Some might have thrown in the towel at that point – heaven knows the thought occurred to me. But I pressed on, and in the grand scheme of things that seemingly horrible, tragic day was but a tiny blip on the screen of life.

What if I hadn’t gotten back up? Then you wouldn’t be reading these words right now, and I’d be back where I was, wondering what would have happened if only I’d persevered and kept going.

The path to success is to take massive, determined action.

– Tony Robbins

Sure, you can set up a website and hope someday someone comes along and buys your product. Or you can take massive, determined action to drive hordes of traffic to your site. You can hide in the shadows, or you can build a name for yourself and a brand that is recognized the world over. You can write content to try to please everyone, thereby pleasing no one, or you can take a stand and thus stand head and shoulders above the rest.

Taking action is not enough to ensure your success – you must take real, decisive action on a large scale to win the day. Yes it’s scary – but it’s that leap of faith that can produce remarkable results in a very short amount of time.

Always bear in mind that your own resolution to succeed is more important than any other

– Abraham Lincoln

There will be those who tell you that you can’t. That you will fail. That it’s a dumb idea, that you don’t know what you’re doing, that if it were possible, everyone would be doing it. Believe me, there are a thousand ways people can tell you they don’t believe in you, but there is only one person’s opinion that matters – yours. Resolve to succeed and hold fast to that resolution no matter what happens, and it will simply be a matter of time before you persevere and win the day.

He who is not courageous enough to take risks will accomplish nothing in life.

– Muhammed Ali

Remember, courage is not the absence of fear – courage is action in the face of fear. Whatever your fears might be, simply acknowledge them and then move past them. Do not dwell on them, do not make them larger than life, and never allow them to cause you future regret for your inaction.

Fear is almost always an illusion, a simple trick of the mind with no basis in reality. Unless your life is in immediate and real danger, fear is a cosmic hoax perpetrated by the primitive part of your brain that couldn’t distinguish an ebook from a duck. All it knows is survival, and really – how many people have died from building websites, creating products or hitting the send button on their email program?

The brilliant thing about Internet Marketing is that there is very little risk other than your time. There’s no remortgaging your home to buy web hosting and there’s no chance of building a website so shoddy it collapses and crushes you to death.

Yet time and again I see people held prisoner by their fear, and nothing makes fear stronger than a lack of action. So anytime you feel fear tingling your spine, take swift, decisive action and you’ll be pleasantly shocked at how fast and how far fear retreats back into the shadows.

Bottom Line? By now you should have noticed one major theme running through all of these quotes. If you haven’t, then I encourage you to go back and figure out what it is, because when you do, success can be yours faster than you ever imagined possible.

If You Want to Capture Your Reader’s Attention…

There was once a very sexy commercial on television with the line, “If you want to capture someone’s attention, whisper.” Of course it showed a beautiful woman whispering into a man’s ear – and it was also false advertising. Can you guess why?

If You Want to Capture Your Reader's Attention...

Because it wasn’t the whispering that was capturing attention – it was the pretty lady. Why is it that sex will capture attention every time, and what (surprisingly) works just as well as sex at pasting your prospect’s eyeballs to your website? Here’s what I’ve learned:

Humans have 3 brains in one – the analytical, thinking brain; the emotional brain; and the primitive, reptilian brain. It’s that primitive brain that cares about one thing – survival. Its job is to constantly monitor the environment for 3 things: Anything it can eat, anything it can have sex with, and anything that will hurt or kill it. That’s it. It’s a non-stop monitoring system for survival of the individual and the species, and because it’s simple, it’s also brain dead easy to capture its attention.

Simply use images or word pictures that bring thoughts of sex, food or danger and your prospect cannot immediately look away. Yes, it’s that simple. If you have a picture of an accident on your site, people will stop and look. They HAVE to. It’s no different than when they’re driving by a car accident: They’re unable to keep themselves from slowing down and looking to see the danger. That’s also why so many movie scenes involve chases, danger and violence – Hollywood knows you simply cannot flip the channel when it’s catering to your primitive brain.

Next time you want to rivet your reader to your sales page, see if you can add in some sexy elements, or some food, or even a sense of danger. They won’t know why they can’t tear their eyes away, nor will they care. They will, however, think their intense interest in your page must have something to do with the contents, and thus they will be more inclined to linger and possibly take the action you desire. Become irresistible to your readers – try catering to their primitive brain as well as their emotional and analytical brains and see what happens.

4 Ways to Steal Traffic

No worries – this is completely honest and ethical, and it’s a great way to begin sending free traffic to your new website.

4 Ways to Steal Traffic

Diverting traffic from other websites is one of the easiest methods of gaining free traffic. Ideally, you’ll want to “steal” this traffic from high traffic websites, because the more traffic your target sites get, the more traffic you can siphon off and send to your own site.

1. Look for high traffic forums and blogs that are directly related to your own niche. Ideally you want forums and blogs that have high traffic and also allow you to place a link to your website in every post you make, either in your signature file or in a clickable link.

Now then, you want to make as many intelligent posts as possible – thereby sharing your link several times or more – and do it in as little time as possible. The goal here is not to spend all day making forum posts, but rather to get in, make your posts and get out so that you have time to take care of other tasks related to your business.

Set a timer and search for specific posts that you can quickly reply to. For example, if your topic is SEO, search out the SEO threads rather than trying to answer a thread on content creation. You want to give short, concise, intelligent and helpful answers.

2. When your timer goes off, don’t close the forums. Instead, reset the timer because this time you’re going to create your own posts on these same forums. Search the forum for a thread that was super popular a few months ago, and start a new thread on a similar topic, only with your personal spin on it. This should get the posts responses piling up fast and furious, and will give your signature file plenty of views.

Be sure to check back on the threads you started at least once per day to answer some of the responses you received. If you continue posting daily in forums and on popular blogs, you should get a steady stream of people visiting your site. And while they may not be coming in droves, the ones that do show up are highly targeted and ripe for adding to your email list. Be sure to capture as many of them as you can by offering great content and a juicy reward for joining your list.

3. BONUS: If your niche is non-marketing related, find active posters on blogs and ask them to place your link in their signature file for a month for a fee – perhaps $25. They’re already posting, so it’s no extra effort for them and it’s great targeted traffic for you.

4. ADVANCED: Hire someone to post for you. If you outsource to the Philippines, for example, you can get someone to post on forums and blogs for you every day at a very reasonable rate. Not only does this free up your time, but because this is all they do, they can make far more posts than you ever could. One note: Until you are fully confident in their abilities, do not let them start forum threads in your name.

There you have it…

4 ways to “steal traffic”, and grow your online business; all without breaking the bank! 😉

How to Easily Boost Your Squeeze Page Conversions in 10 Minutes Flat (Or Less)…

So you’ve got a fantastic looking squeeze page that still isn’t converting worth a darn – now what? Sometimes doing the opposite of what everyone else on the Internet is telling you to do really pays off, especially when it comes to capturing email addresses.

10 Minutes

Split test these and see if your subscribe rates don’t increase dramatically…

Forget the name. There was a time – a long time ago – when inserting a person’s name in an email increased the open rate. Those days are all but gone.

Worse yet, asking for their name decreases your response rate nearly every time. The only time to ask for their name is when they BUY from you – not when you’re merely asking them to subscribe to your list. So remove that box from your opt-in form, along with any other box besides their email address. The easier you make it for them to subscribe, and the less information you ask for, the higher you’re conversions are likely to be.

Remove the spam sentence. You know that great little sentence you have beneath the opt-in box that says you hate spam and will never ever ever ever share their info with anyone? Remove it completely. Don’t change it, don’t tweak it – just strip it right out of there. Repeated testing shows that having it there actually decreases your sign-up rate. Ironic, since it was originally intended to increase it by providing a sense of security.

Besides – if you ever want to sell your website and associated lists, you won’t be able to if you’ve told them you will never share their info. So you’re shooting your future prosperity in the foot while reducing your current sign-ups, all because you were doing what every other marketer on the planet is doing.

Tell them who you are. First, people hesitate to sign onto a list unless they have some idea of WHO is behind the list. They want to know not only what they get for joining your list, but also who you are – so tell them your name, use a photo of your face, or do something that makes it clear you are in fact a real live person.

Second, by having your identity on your squeeze page you will drastically reduce the number of people who check their email an hour or two later and wonder who in the world you are and why you’re sending them mail. The more memorable of an impression you make on the squeeze page, the more likely they are to remember you when they read their email. This is turn decreases the likelihood they will cry “SPAM!” and increases the likelihood they will open your email and actually read it. Remember, when people check their email they look at the “from” line first. Be memorable and your email will enjoy a much warmer reception.

Try split testing these three changes on your squeeze page and see what happens – I suspect your sign-ups will increase by several percent.

What Your Next Step Should Be

Scott Anthony of the Harvard Business Review did a piece on “3 Ways to Prioritize a Long List of Ideas, which you can read here

What Your Next Step Should Be

It’s all about how to choose what it is that you should do next, which product to run with, which decision to make and so forth. Of course it’s written with large companies in mind, but the essence applies just as well to the Online Marketer. For example…

When choosing which product to create next, don’t always trust what people say they will do.

Rather, trust what they do. When I survey my readers to find out what they want to buy next, I also take into consideration that they may not know their own minds.

For example, if you ask someone what they want to eat tomorrow, they’re likely to say they want something healthy like a salad. But when tomorrow comes, more often than not they will order the pizza or pasta instead. It’s not that they weren’t telling you the truth; it’s just that people tend to think about the future in one way and act in the present in a different way. They’re certain tomorrow is the day they buckle down and do their work, or go on a diet, or begin exercising. Today? Let’s watch TV and eat chocolate cake.

So when you survey your customers asking what they want to buy, realize that what they say isn’t necessarily so.

Limit studying and planning. Prioritize action.

If all you’re doing is studying and planning so that you can make the right decision, then you’re not acting. And without action, there can be no reward. As Anthony states, visualize success and then figure out what you need to do to get there. For example, if you visualize your next success as selling a thousand copies of your new training program, figure out what you need to do to make it happen, and then do it. If you get stuck on the planning, you’ll never get anywhere.

Look for ideas and solutions outside of the box.

Whatever your niche of choice might be, don’t confine your explorations and learning to just your niche. Explore other avenues outside of your realm to see how they solve problems and how that might be applicable to your niche. Becoming myopic to your own area of expertise to the exclusion of all others can mean you’re missing out on stellar ideas to increase your bottom line.

Here’s a simple example: Angie has her own line of make-up products targeted to woman over 50 that she sells exclusively online, and she’s been struggling with lead generation. The other day she received her order of vitamins from a well know health company with millions of customers, and it hit her: What if she asked this company to place a postcard promoting her website in every box that contained one or more products designed exclusively for this target market?

Most online marketers would never even think of this – yet it’s an excellent way to get her website in front of her exact target market. And all it will cost her is the printing, since the health company is taking a percentage of sales as her affiliate rather than a flat fee for inserting the postcards.

Sometimes we find ourselves bogged down while trying to decide what to do next or how to do it – when really all we need are simple systems to keep us moving, and our business growing.

Reduce PayPal Shopping Cart Abandonment with A Simple Banner

If you’re using Paypal to take payments, here’s a neat little trick to increase your sales…

PayPal Shopping

When someone adds your product to the shopping cart, it takes them to the Paypal checkout page. The problem is, some people will back out of the purchase at this point. However, what most marketers don’t seem to know is that Paypal allows you to place a banner at the top of this checkout page. Moreover, what you choose to place in this banner can reduce shopping cart abandonment by allaying your customer’s fear.

For example, recently when I purchased a product I saw a banner at the top of the Paypal checkout page that actually asked me to visit another website to sign up for a different product launch! This is obviously NOT the way to use this banner space.

Instead, do what I saw one enterprising entrepreneur do the other day – create a simple banner with a short TESTIMONIAL in it for the product they are about to purchase.

It can be something as brief as:

I Can’t Believe This is Available for Such a Low Price.

– Customer Name

or

ABC Product Saved Me $xxxx in Just The First 3 Months.

– Customer Name

Be sure to use quotes and the person’s full name – and if applicable, their company name. This provides third party validation that the buyer is in fact making a smart decision by purchasing your offer, and thus reduce your Paypal shopping cart abandonment rate.

Of course, this same tip can be applied to any shopping cart or online checkout experience really. Using social proof to re-inforce your buyers confidence just before checkout will boost your sales.

Now just make sure you are giving your customers experiences WORTH writing you glowing reviews and testimonials for and you’ll be all set!

How to Increase Sales on Your Blog

Typically when we want to monetize a blog we simply add some advertising to it, correct? Maybe some adwords, or perhaps banner ads that lead to sales pages that lead to (hopefully) bucketfuls of commissions.

How to Increase Sales on Your Blog

But as you may have discovered, the problem with advertising products this way is that prospects land on the sales page cold. They don’t know any more than what was written in that tiny banner ad, and so they aren’t even close to being warmed up enough to read or watch a sales pitch.

To improve your conversion rate for products sold from your blog, you can always create a page before the sales page. That is, your banner takes them to another page on your blog that introduces them to the product and its many benefits prior to sending them to the sales page. And while there are some “experts” who will tell you that any added step in the sales process is a no-no, the fact is this will usually (if not always) improve your sales by at least a small margin, if not more.

One step better is to forgo the banner ad and instead write a blog post about the product. Your readers are already reading your blog, and the beauty of talking about a product within a blog post is the same as referring to a product in a news story – it slides in under the prospect’s sales radar.

You can bring up a problem you’ve been having that is likely something you have in common with your readers, and then you let them know you’ve found the solution. Don’t make it read like a sales pitch – simply share the best benefits of this product and then offer the link if they want to know more or perhaps enjoy the benefits for themselves.

This can definitely bring in the sales, but there is a drawback: Your sales will increase for a day or two or possibly longer, but as your blog post drops down on your blog, the sales will taper off. And while you will continue to enjoy a sale here or there as new readers find your old post, it’s not a terrific long term strategy for making ongoing sales.

However, if the product you are promoting is your own product AND it’s a GOOD product, there is a solution that frankly kicks cyber-butt and converts like a banshee, and it’s this: Add the Facebook commenting system to your page.

This allows your product users to make comments about your product that show up on your blog. Once you’ve added Facebook commenting, email your existing customers and ask them to stop by your page and leave a testimonial.

Result? As you accumulate testimonials your prospects see this genuine social proof that your offer does what it says, causing them to get excited about your product before they even know what it is. This can mean a HUGE boost in sales for you – and not just now but well into the future as well.

And the allows you to display these comments in multiple places for maximum impact. Having the ability to display genuine feedback from your customers is perhaps the most powerful tool you can have in enticing, exciting and converting prospects into buyers.

Also, did you notice how I smoothly recommended and referred you to the Facebook commenting system in this article? Pretty cool, right?! 😉 That’s the same strategy you can use in your blog posts to recommend other products and services you recommend (and are affiliated with) in some of your future blog posts. In this way, your recommendations will be taken more seriously, and your sales will grow more consistently. Now if only I could get Facebook to pay me for my sincere recommendation.

Tricks to Getting Retweeted

When your tweets get retweeted, a whole new group of followers is exposed to your tweet, and thereby you. The more your tweets are retweeted, the greater number of followers who will get to see them. Why is this important? Because the added exposure can mean you get new followers as well as more clicks to your website.

Retweet

So are there any tricks to getting retweeted? Absolutely, and I’ve picked out some of the best…

1. Write good stuff. Seriously – write tweets that people enjoy, that are interesting or useful or entertaining or helpful. Recall the kinds of things you’ve retweeted – you don’t forward boring stuff, you retweet only the best tweets, and that’s what your followers do as well.

2. Anything about Twitter is retweetable. Think about it – what is the ONE thing every single person on Twitter has in common? Twitter! So when you find an article with Twitter tips, or the latest editorial rant on why Twitter is bad, or great, or the marketing bonanza of all time – go ahead and tweet about it.

3. Breaking news – whether it’s a tornado moving through your backyard or the latest development in your niche – tweet about breaking news as soon as you hear about it.

4. Tweet “How-to’s.” People love tweets that begin with, “How to…” regardless of whether it’s how to make sauerkraut chocolate cake, get more done in less time or hot wire a car. Another phrase that also gets retweeted a lot is “The art of…”

5. Use links in your tweets. Providing a link adds credibility and gives your followers a place to go for more information. Always add a link if it’s pertinent.

6. Tweet about the weird, strange and bizarre. Glow in the dark goldfish and naked graffiti artists will get retweeted non-stop for DAYS, so go ahead and tweet about the weird stuff, because you are NOT the only person who loves being surprised and shocked.

7. Which brings us to the last one – be surprising, be different, be FUN. More than almost anything else, people love to be entertained – so go ahead and get a little crazy, let the kid in you shine through, and transmit that innate sense of pleasure in living life to your followers.

Bottom line: The more you get retweeted, the better. And what’s the number one trick to getting retweeted? Believe it or not, it’s simply ASKING your followers to retweet you.

How to Run a Twitter Poll

Twitter polls are an excellent way to ask for help, get feedback from your followers and further develop your online relationships, and business prospects.

How to Run a Twitter Poll

And they’re super easy to run, as well. Here’s how:

Announce that you’ll be taking a poll or asking a series of poll questions.

Use a descriptive #hashtag after each of your poll questions to thread them together.

Ask questions that are relevant to your tweeting history. For example, if your Twitter profile is all about online marketing, then stick to that rather than asking what they think of politics or global climate change.

Make it fun. Polls don’t always need to be serious. For example, if your niche is marketing, you might ask how they would market square chicken eggs or what is the worst example of marketing they’ve witnessed in the past week.

Thank your participants, ask for clarification if necessary, and let them know what you’ll be doing with their feedback (Creating a new product? Changing your marketing strategy? Writing a new blog post?, etc.)

If you’re writing a blog post based on the results you receive, consider thanking the participants by name in your post. If there are too many to thank, at least create a Twitter list just for this particular poll and then link to the poll from your blog post.

If you’re finding it difficult to interact with your fellow Twitterites, you’ll definitely want to use a few polls to get things jump started. I’ve seen a poll on whether or not people prefer creamy to chunky peanut butter generate huge interest in just minutes. It’s all about engaging people and valuing their opinion – even on something as silly as smooth or lumpy.

Have fun with it, and go out there and learn some more about your Twitter followers! You may just uncover a hidden need that you can develop a product around, or way to improve your growing online business.

How to Use Twitter for Marketing

Twitter can be a powerful marketing tool once you discover how to optimize it for your business needs…

How to Use Twitter for Marketing

Don’t focus on number; focus on quality. Rather than seeing how many thousands of people you can follow in the hopes they will follow you back, focus on finding the highly targeted members who are a good match for what you’re promoting. Read their profiles and follow people who are interested in your niche; whether it’s gardening or race car driving or Internet marketing.

Think of your Twitter followers as you would a mailing list – a thousand highly target people who are truly receptive to your products are worth far more to your business than a 100,000 randomly selected people. That’s why Twitter isn’t about who has the biggest follower count – it’s about making real connections with real people.

Don’t blast links to the exclusion of great content and making real connections. Certainly you want to promote your brand with your latest blog post or product, but you won’t get the results you seek unless you’re also forging connections, developing networks and growing relationships as well.

If you spend too much of your time pushing your products and boosting your own ego, your followers will run for the hills faster than you can say, “Whoops!” Plus, if you’re not interacting with your followers, your followers are forgetting you altogether.

Don’t slave over content. If you’re already producing content elsewhere on the Internet, then Twitter is a breeze. For example, craft 3 or 4 tweets for each blog post that highlight something interesting you covered in your post, and do the same for articles. New product? Pull out some nuggets of information and share it freely with your followers.

Don’t tell your followers what you had for breakfast unless there was something truly interesting about it. Cornflakes or eggs are NOT tweet worthy, fresh alligator is. Some folks on Twitter feel it’s their duty to report every little thing in their lives. Yawn! If you’re on Twitter to market, then leave this mundane stuff out of your tweets.

Do share the latest news in your niche. This is easy – sign up for Google Alerts using terms relevant to your niche to receive the latest news each day, and then write a few tweets from this content. Presto! That took maybe 5 minutes, and you become the informed person people want to follow.

Do offer your Twitter followers sales and coupons. Since the very nature of Twitter is fast response, you can give followers an incentive to follow you by offering them special deals, such as a 50% discount for the next 20 minutes.

Do provide immediate support. Dell Computers has been combining product discounts with customer support and a request for feedback from Twitter users for sometime now – and their efforts have added millions to their bottom line.

Do elicit customer feedback. Ask questions such as, “What’s missing from our latest product?” What’s your toughest challenge?” “What would you like to know concerning how to ____ ?” And so forth. This is a great way to get information on how to improve your current products and what products you should roll out next. Be sure to acknowledge the responses you receive.

Do run contests. People love contests and you can really capture their interest with this. First, make the contests short – no more than an hour in duration. Second, make them fun. You might ask followers to send their best example of a web page with a funny header, or to guess what you did to earn money in junior high, or to write the best headline for toothpaste for elephants. Encourage your followers to retweet your contest and be sure to award prizes to the winners – free copies of an e-product or Amazon coupons work great.

Do retweet. By reposting useful content to your followers, you can build goodwill, increase your followers and get your own content retweeted as well.

Do run polls. You’ll find new people to follow and you’ll collect dynamite tips and insights from your followers. Plus it’s a great opportunity to engage your network and further build your relationships. Not sure how to run a poll? I’ll cover that in tomorrow’s article.

By using these steps you’ll find that Twitter is a great place to build relationships with your customers, find new customers and even enjoy the process of relationship building also.

Home Business Ideas and Opportunities

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