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Archive | August, 2018

7 Quick Tips For Naming Your Product

A product’s name can often make the difference between best seller, and total dud.

7 Quick Tips For Naming Your Product

Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor.

Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a visual picture works the best.

Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.

Be open – Just because you don’t immediately love a name doesn’t mean it isn’t the right one.

Say it out loud – Is it a name that people like to say out loud? If so, that can only help your viral marketing.

Check the name’s history – You might think you’ve got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else is using the name and what type of products it’s being used on (or was used on in the past).

Break rules – If competing products tend to have similar names, choose something that totally sets you apart from the crowd.

Make a long list of possibilities – Don’t stop on the 5th name you think of – make a list of a hundred or more and then narrow it down. Sometimes the best name is the one you think of after you’ve made your list of 100 and you’re in the shower, thinking about something else. And the longer the list, the more confident you’ll be when you make your final selection.

Now that you know some guidelines for naming your product, go out there and create a new one so you can bring it to market and experience the power of these tips yourself.

Try To Be A Little Weirder

There is a school of thought that says when you are choosing a niche, find something small and highly targeted. And that can be great if you end up being the big fish in a little pond. But if another big fish comes along in that same pond – or worse yet, a whole school of big fish – then you’re in trouble.
Try To Be A Little Weirder
So here’s a thought – why not be a little fish in a big pond, but do it in such a way that you stand out like a neon red fish in a school of gray boring fish?
Let’s say you want to write a marketing blog – guess what? There are a million marketing blogs (or more) and the field is darn crowded. That’s the bad news. The good news is there are plenty of people who want to read about marketing every day – you just have to stand out from the crowd so they can find you.
So maybe instead of your niche being, “Great Marketing Ideas!” Or “Super Swell Marketing Tips!” your niche could be, “Marketing for Chiropractors Who Hate Marketing.” Or perhaps, “Marketing For Cookbook Authors.” See what’s happening? You’re in a HUGE niche, but you’ve carved it down to a very specific group within that niche.
Now that’s good, but it’s still not great. After all, they’re likely to visit you, but will they remember you? Will they race to open your email each time you send them something? Maybe. Maybe not. So what we need to do is kick it up another notch.
And this is where you get weird, my friend. Don’t worry – secretly we are ALL weird. Being “weird” simply means being “different” than the crowd. And online, that’s a really, really good thing.
Mind you, this advice goes for websites and products as well as blogs. Take this idea for example…
This famed website was exclusively dedicated to 3 things: Tom Selleck, Waterfalls and Sandwiches. You’ll be surprised at all the different ways those 3 things can come together.
HA! Okay, I admit, I was having a little fun with you there. While that is an ACTUAL WEBSITE, it’s best used as an illustration of perhaps taking “weird” just a bit too far.
We simply want to go one step further to make our brand sticky in the minds of our visitors. You can do that with a memorable URL, such as EatMyFrog.com. Seriously, are you likely to forget “Eat My Frog dot com?” Not likely.
Another technique to set you apart and make yourself memorable is by adding some personality to your name.
And it’s easy to do – just give yourself a nickname. Is this weird? I hope so – after all, that is what we’re going for. Remember, “weird” = memorable.
Here are ideas for nicknames – take something about yourself, be it a past profession, a hobby, a physical feature, a personality quirk or whatever, and give yourself a name centered around that. Some examples:
Farming could be “Farm Girl” Truck driving – “The Mad Truck Driver” Ex Military – “Soldier Sue” or “Sailor Sam.” Physical features – “The Redhead” Hobbies – “Ski Fanatic” Foods You Love – “Tony Bagels”
Better still, nickname yourself after your Expertise. For example:
Mr. Googlehead for an SEO expert. Now when they get an email from “The Redhead” or “Mr. Googlehead,” they’re going to remember you, which means they are much more likely to open and read your email.
Now not only is your niche properly carved down to make you an important little fish in a big pond – you’re also a more MEMORABLE fish. Think it’s silly? Really, it’s just good marketing sense. You’re branding yourself to make yourself memorable – and memorable is good!

How to Add 836 Million Potential Readers To Your Website or Blog

English is a very common language, but Mandarin Chinese is even more common – to the tune of 836 million people (or more, depending on which source you use.)

How to Add 836 Million Potential Readers To Your Website or Blog

And you might want to consider other languages, too, such as…

Hindi (333 million)

Spanish (332 million)

English (322 million)

Bengali (189 million)

Arabic (186 million)

Russian (170 million)

Portuguese (170 million)

Japanese (125 million)

German (98 million)

French (72 million)

And it gets even more interesting. What percentage of online shoppers speak English? Probably 80-90%, right?

Actually no. So it must be 50-75% then?

You might think so, but no. The answer is just 27% of online shoppers speak English.

Can you see now why you might want to target other languages?

So how do you translate your website into another language? You might use Google Translate http://translate.google.com/translate_tools or any of the translating plug-ins that are available. Of course, these are only machine translations, and your results may vary. Sometimes wildly.

A better course of action is to hire someone off of the freelancing sites who is fluent in English and your language of choice.

Once you’ve got your website translated, you can then offer products in that language, including your own. Naturally you’ll want to get those translated as well.

Be sure to do research into the country you are targeting, just as if you were moving there. Find out what is important to them, what is offensive, who their celebrities are, what slang is commonly used, etc.

If you are really serious about marketing in this new country, you might want to learn the language. No, you don’t need to speak it fluently, you just need to be able to read and write it (easier than speaking.)

Find people you can trust, such as freelancers and even business partners native to that country or region.

And one more thing to consider: Keywords. Unfortunately, keywords don’t necessarily translate well, and so you may want to get some help with this as well for your multi-languange search engine optimization efforts.

Is Video Blogging A Good Idea? Maybe Not…

Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing the post… or dashing off a video post in less than half the time?

Is Video Blogging A Good Idea? Maybe Not...

Heck, let’s be honest: If you’ve got a good idea and the ideas are flowing, you can dash off a video post in the same time it takes to make the recording. Post it to your blog, and you’re done.

No wonder why so many bloggers are turning to video.

Problem is, video is not the holy grail of blogging. In fact, if taken too far it can actually lead to the downfall of your blog (notice the crickets chirping, the tumble weeds, err, tumbling, etc.)

Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from the search engines. Or more specifically, five reasons NOT to use video exclusively.

Video is no substitute for the written word (sorry!) Users don’t just want video. Visitors want a clear idea of what they’re about to see before they hit that play button. Not to mention the fact that many of your viewers aren’t at their computer, they’re mobile users who may or may not have a speedy connection. If they can at least read your story and then decide if your video is worth downloading, you have a better shot at capturing and holding their attention.

Obvious solution? Incorporate video and writing into your blogpost, not just video.

The search engines don’t know what you’re talking about. The day has not yet arrived that search engines can figure out the words spoken in your video. Thus, if you have video only, or video and poor content from an SEO stand point, then you might as well have donned a cloak of invisibility as far as the search engines are concerned.

Instead, you want to couple good writing that incorporates your SEO terms with your video. The two paired together make a smashing team and work hand-in-hand to make your blog post even better.

Lousy videos are, well, lousy. Okay, if you’re breaking a story in front of a burning building, you’re going to use your cell phone to take the video because that’s what you happened to have handy at the time. But if you’re in your office doing “how-to” kinds of videos, PLEASE invest in an inexpensive HD camcorder. Please. Your viewers will thank you.

Also, ad-libbing is something few people can get by with. Before you begin recording, make an outline of all your major points and post it right next to the camera so you don’t get lost and you don’t forget anything. Notice I said outline – writing it out word for word and then READING it is a big (HUGE!) no-no and will make your audience fall asleep faster than two blinks of the eye.

Please be aware of camera positioning. I recently saw a video on a major marketing website that was positioned on a coffee table and afforded a perfect crotch shot for the entire duration. Ewww.

One last thing – forget the umms, errrs, and ahhhs. If you need to pause for a second to think of a word, then just PAUSE. You do not need to fill in every second with sound, especially when that sound (um er ah) makes you sound like a bonafide rank amateur.

Hiding your content underneath your videos is not cool. Look, you want people to spend as much time as possible on your page, right? Then begin your post with written content and place your video within the content – not ahead of it. Your headline and lead-in should capture their attention enough to get them reading, and within the first 2-4 paragraphs you can reference the video. If they’re engaged, odds are they’ll read the rest of your post and then watch the video.

On the other hand, if the video appears first, then they will either watch the video and leave (they’ve seen the video, why read your content?) Or they’ll just leave because they don’t want to watch a video without first having a clue why they should bother.

Don’t over use video – think of video as an hors d’oeuvre or side dish, not the main course. Videos should be short – under 2 minutes whenever possible, and certainly under 5 minutes unless your content is drop-dead riveting.

Bottom line: Video is an excellent supplement to your blog, but it shouldn’t be the only thing on there. Provide plenty of SEO friendly content that grabs readers’ attention and you’ll keep visitors on your website longer and visiting more frequently, as well.

5 Ways to Increase Your Profits

(And One Is Very Easy, Wanna Guess Which One?)

5 Ways to Increase Your Profits

There are only 5 ways to increase the money you’re earning in your online business. Every method you might think of falls into one of these five categories. And at least one of these methods can put more money in your pocket within the next week – can you guess which one(s)?

  1. Get more traffic to your offer
  2. Increase the profit you’re making on each sale
  3. Sell more stuff to your current customers
  4. Cut your expenses
  5. Make more sales

If you do all five, obviously you’ll see more money. But some of these take more effort than others, so let’s review them one by one:

Get more traffic to your offer

This is much easier said than done. You can tweak your SEO to rank higher, you can solicit joint ventures and recruit affiliates, you can hit the social media and even buy traffic. While all of these can be good, none of them tend to be quick or easy.

Increase the profit you’re making on each sale

You might do this by increasing the price of your products. Then again, increasing your prices might decrease your sales, so study the market before you do this.

If you’re providing a service rather than a product, it’s entirely possible you might earn more by charging more, since you can focus on gathering a few big (ie: well paying) clients rather than servicing a lot of low paying clients.

Sell more stuff to your current customers

This can be a really simple thing to do and it’s one of two that I recommend you work on this week. If you don’t have a one time offer, get one. Even if it’s not your product. Buy resale rights or strike a deal with another product owner.

Next, place links to offers on your download page and inside your products. Your download page is the first thing a customer sees after making a purchase, meaning they are still in a buying frame of mind and this is the perfect time to offer them something different but related. And the inside of your products is a great place to make recommendations for appropriate products and services.

Cut your expenses

Unless you have significant expenses to begin with, this won’t give you much return on your time. For example, if you switch hosting to a company that’s $3 cheaper a month, how much are you really saving? You’ll have to switch everything over, and if you’re happy with the service you have now you’re potentially switching to a less reliable service. Use caution with this one.

Make more sales

This might be the easiest of all, as well as the fastest to employ. You’re going to tweak your sales copy and even your sales process to increase your conversion rate. Think about this: You don’t have to drive any more traffic or even offer any more products to make more money with this. You simply need to increase the number of people who say yes.

Let’s say that right now your product sells for $47, it’s converting at 3%, and you’re getting 3,000 unique visitors to your sales page each month. If you increase your conversion rate by just 1%, you’ll make another $1,410 per month.

Best of all, you only need to tweak and test and improve once to reap these added sales for as long as you’ve got traffic going to that sales page.

Be Yourself, Don’t Talk About Yourself

The data is in – if you want people to pay attention to you online, you need to do the following two things:

  1. Be your original self. Don’t be ordinary, be unusual. Be different.
  2. Don’t talk about yourself much.

Be Yourself, Don't Talk About Yourself

Here’s what we know: Tweets with uncommon words and phrasing get retweeted 4 to 5 times as much as common tweets. This means if you sound like everyone else and use the same words as everyone else, your message will get lost in the crowd of clones. The more original your style, the more likely people are to pay attention to your content and forward it. (And also remember your content, but we don’t have data on that.)

And it makes good sense. After all, if you’re saying the same things everyone else is saying, why would anyone retweet your stuff?

Now then, if you want more followers on Twitter, don’t talk about yourself so much. There’s a direct correlation to referencing yourself less and having higher follower counts. Not to mention the fact that your tweets are twice as likely to be retweeted if they’re not talking about you.

Bottom line? Be yourself, just don’t talk about yourself.

News Jacking

How to Inject Your Ideas into a Breaking News Story And Generate Tons of Media Coverage

News Jacking

There’s a book out with the above title, and I highly recommend you grab a copy. It’s only available as a digital download and it’s less than 6 bucks at Amazon. I’ll try to summarize here it in my own words, but this is no substitute for getting the book, reading it and above all using it to generate free publicity for you and your business.

News breaks every second of every day, providing you with literally endless opportunities to get your business free publicity. And I don’t have to tell you that publicity is worth far, far more than advertising, and yet it costs you NOTHING.

If you’re in the U.S., does the Donald Trump presidential campaign ring any bells for you?

Look at it from a reporter’s point of view – they already have the who, what, when and where – what they need is the “why,” and that’s where you come in. Journalists need original content, and they need it fast. And if you play your cards right, you can be as high as the second paragraph of that breaking news story. Jut think of what that can mean in terms of free exposure!

What is essential is SPEED. You’ve got to hit when the story is hot to have a shot at getting the publicity. Wait even a day and it may be too late.

Always use your good judgment. Your business is NOT a great fit for the majority of news stories, so be discriminate and only go with those that you can honestly, truly relate to your business.

Now then, how do you find news to “jack?” Keep your eyes and ears open, because you never know when the perfect story is going to slap you across the face. Monitor keywords, phrases and trending word clouds. Track journalists in your field and monitor media outlets. And perhaps the best tip of all – follow Twitter hashtags, since this will often be the very first reporting of any story.

When you hear of a story that’s a good fit for your business, immediately formulate your strategy. This is happening in real time and so you’ve got to act in real time, as in NOW and not tomorrow. Speed is crucial to your success in hijacking the news.

Ask yourself – how are you and / or your business related to the breaking news? What’s your angle or hook? Why should the media care?

When you’ve got your take on what’s happening – or your angle or hook – here are possible moves you can make next:

  • Blog about your take on the news
  • Tweet it using an established hashtag (this is not the time to start a new hashtag)
  • Send a real-time media alert (press release)
  • Talk about it in a speech, or make a video and post it online
  • Hold a live or a virtual news conference
  • Directly contact individual journalists who might be interested

Now if you’re thinking this article is just the tip of what you need to know, you’re right. It’s enough to get you started, but by all means grab the book so you can fill in the blanks.

And think about this: Linking yourself to one news story can result in hundreds of thousands of dollars of free publicity, creating a boon for your business and perhaps even making you a mini-celebrity in the process.

How to Change Your Prospect’s Mind

As marketers we’re always trying to get into our customers minds so we know what they’re thinking. Once you know what they’re thinking, you can begin the conversation there and then move it in the direction you want it to go.

How to Change Your Prospect's Mind

But what if their line of thought totally bypasses any chance of purchasing your product? For example, if you sell alarm systems, it’s a sure bet that most of your prospects think a break-in or robbery will never happen to them. Therefore, it becomes imperative that you change their thinking to match your own – that YES, a robbery CAN happen to them at any time, and THEN WHAT WILL THEY DO?

A security company called BGS in Bucharest, Romania, came up with what might be the perfect solution. They covered apartment doors with life-sized posters that create the illusion that the door is open and the place has been devastated by robbers.

The posters are put on with a special glue so that they’re easy to remove. And on the doorknob another sticker is left which reads, “Make sure this never happens – BGS” and their website’s url.

Result? The posters impacted both the actual apartment dwellers and their neighbors. Some people left the poster on their door for weeks, and the advertising campaign become the talk of the neighborhood. More importantly, people who never would have considered a security system began contacting the company.


Now here’s your food for thought: How can you show your prospects what they will lose if they don’t purchase your product? What visuals can you offer that will stop them in their tracks and make them totally reconsider their position?

Here is one possible answer that could work in MANY niches… let’s say you sell a gardening membership. What if you show a photo of two front yards, side by side. One yard is a real show stopper, bursting with huge, healthy flowers with a very pretty, smug looking home owner relaxing on the porch with a cool drink.

The other yard is total devastation. You can see an effort has been made, but most of the plants are either sick or dead. And of course you have that homeowner looking sad, dejected, frustrated, over wrought – take your pick. Walking by on the sidewalk is a couple of women who are pointing and snickering at the pathetic garden.

You might even have a handsome man stopping to admire the flowers in the nice garden – a possible beau for the lady on the porch?

This is a visual that will say more than a thousand page sales letter. And you can use this concept in almost any niche.

For example, your niche is weight loss and you have a set of before and after shots of two people. Maybe the before shots have a calendar on the wall of January 1st, and they’re both standing on scales looking concerned, unhappy, distressed, horrified, whatever.

Then you have a second set. Same people, same scales. The calendar now says March 15th (or some such.) The person on the left looks the same or heavier, and is even unhappier than before. The person on the right – well, you can fill in the blanks – lighter, healthier, happier, etc.

Your goal is to make your prospects experience in their minds and feel in their bodies what it is like to be without your product. And once you can do that, you’re halfway to making the sale.

Effective Marketing Through Desires

Satisfy a desire in your prospect and you’ve got a customer. Satisfy 2 or 3 desires and you’ve got a customer for life. Below I’ve made a list of what you might call universal desires that you can add into your marketing to sell more products and services, easily.

Effective Marketing Through Desires

You’ll notice they tend to overlap in places – that’s natural since you can’t truly separate one from the next. No doubt I’ve missed a few, but these are the big ones that cause people to reach into their pockets and gladly, happily and sometimes giddily hand you their credit cards.

How to use these: Take a look at the product you’re about to promote, and ask yourself which of these desires it fulfills. Then compose your marketing message accordingly.

For example, a wrinkle cream helps your prospect to have an attractive appearance. It can also help in attracting others, possibly leading to romance. You could even make a case for popularity and certainly for self-confidence. But it’s best to focus on the main benefit, with a light sprinkling of the lesser benefits. This creates a stronger marketing message and a clearer voice in your advertising.

Universal Desires of Your Prospects:

Money and Savings – This can actually mean several things: Freedom, independence, security or power

Attractive Appearance – People want to look thinner, younger, more beautiful, healthy, radiant, etc.

Attract Others – Be noticed, alluring and exciting to others

Power and Status – Feel special, noticed, respected and appreciated

Comfort and Tranquility – The extras in life, also the feeling of peace

Time – The desire to get more done and accomplish more, both in work and leisure

Praise, Acceptance and Appreciation – Desire for others to love us

Popularity and Social Contact – Wanting friends, family, people who know you and still like you anyway

Sex and Romance – Physical and emotional needs fulfilled

Leisure – Freedom to do things purely for the enjoyment

Self-confidence – Positive belief in oneself

Enjoyment or Pleasure – Happiness, satisfaction

Success – Feeling of accomplishment, attainment of status

Health and Physical Exercise – Desire to feel strong, healthy, energetic and unstoppable

Eating, Food Satisfaction – Self-indulgence, security and warmth of a satisfied palette and a full stomach

Security in old age – The absence of fear that we’ll die alone, cold and broke

Incorporate the fulfillment of one or more of these desired into your product and service, and the marketing thereof, and you will surely sell more of it while helping people gain what they truly want most.

12.5 PLR Tips from the Pros

The Good, The Bad and the Super Profitable

Believe it or not, in online marketing the pros (and we’re defining “pro” as six figures of annual income) use PLR all the time. They just don’t advertise it. (Would you?)

12.5 PLR Tips from the Pros

Private Label Rights (PLR) is content you can use as you own. You can use it just as it is or modify it. And you get to claim authorship – hence, the name ‘private’ label rights.

You’re already familiar with the “bad,” and that refers to the quality of some PLR. Obviously, it pays to buy well researched, well written PLR products. If you have to completely re-write the content, then you might as well have created it from scratch.

The good news is, most PLR these days is a higher quality than what we saw in the past. We can thank low sales of lousy PLR for this. Makers of PLR want to make sales, and they realized that the junk just wasn’t selling well – or worse yet, it sold well and then refunded like crazy.

Which brings up a good point – always check to see if there is a guarantee on PLR before you buy it. If the quality turns out to be lousy, you should be able to get a refund.

If there is no guarantee, then ask to see a sample before you purchase. If it’s good quality, they won’t mind showing you a few pages.

Now then, you already know you can repurpose PLR most any way you want (check your license) but what are some specific ideas for using PLR to grow your business and make money without a lot of hassle?

1: Create a PLR Folder

Designate a special place, such as a folder or even an external drive, to hold all of your PLR. This way, when you need content in a hurry, you know exactly where to find it. This tip alone has saved me countless time and kept me from wasting my PLR.

Before I had a PLR folder, I would buy PLR, forget about it for a few days or weeks, and then when I wanted to use it, I would spend time hunting for it. Or I would completely forget about it until months later, when I would run across it and wonder what it was.

It also eliminates confusion and a possible lawsuit. Let’s say you buy PLR and you buy products to use yourself. If you get confused and accidently use a product as your own – thinking it’s PLR when it’s not – you could get a very nasty cease and desist letter or possibly even a lawsuit.

Bottom line: Keep ALL of your PLR in its own folder or drive.

2: Take Inventory, Sort and Use

When you get a PLR package, take stock of what’s inside. Decide how you will use each package or each piece inside a package.

You are basically sorting your PLR into the following groups:

A: Premium – this is the PLR you’re going to sell. For example, you might sell an ebook as an initial offer, and the audio version as an upsell.

B: Lead Generation – as the name implies, this is content you use to generate leads.

For example, you have an article on traffic generation on your blog. Alongside that article, you place an offer for a free ebook on your best traffic generation tips in exchange for their email address. This lead magnet / freebie / free report is actually created from PLR, saving you time.

Imagine if you make a custom lead magnet for each blogpost or article you place on your site. If they’re made from PLR, it won’t take you much time.

What’s the benefit to having all these different offers? Higher conversion rates.

If you offer every visitor the exact same lead magnet for joining your list, only those interested in that one particular topic will join your list. But if you offer a wide variety of lead magnets – each one tailored to the blogpost the visitor is reading – your email sign-up rate will improve dramatically.

You’re no longer offering “one size fits all.” Instead, you’re custom tailoring your lead magnets to your readers, based on their interest.

Obviously, if you did all of this by hand, it would take a great deal of time. But if you make your lead magnets from PLR, it won’t take much time at all and you’ll grow your email list that much faster.

C: Web Content – To get your name out there, you need to publish daily to Facebook, Instagram, your blog, Youtube and so forth. This is a lot of content to create.

But if you can use PLR for at least some of it, you’ll save a great deal of time and effort.

D: Bonuses – If you’re selling products – your own products or affiliate products – you might use PLR to create bonuses to make more sales.

And if you’re a coach, you might offer products made from PLR as bonuses or auxiliary material to your coaching services.

3: Add Pictures

This is so easy, yet most marketers never think to do it. Let’s say you purchase a license to a 5,000 word ebook. It might be about 25-30 pages long, give or take.

Let’s say you add one to two pictures per page – you’ve likely doubled the size of your book.

But more than that, you’ve made it into a much more entertaining read. Assuming you chose your pictures carefully to go with the accompanying text, readers are now much more likely to read the entire book. The pictures help to move them from one page to the next… plus each page has far less text, making it an easier read.

Yes, I know it’s the same amount of words, but breaking the content up with great pictures or graphics really does make it more interesting and fun for the consumer.

Why is this important? You want your prospects and customers to CONSUME your information. When they actually USE it, three things happen:

They remember you, making it much more likely they will buy again in the future.

They learn from the information, enabling them to put what they’ve learned to use and make a difference in their lives. This makes it (again) more likely they will continue to be your customer in the future.

They are less likely to refund. Because they are enjoying your content MORE and actually USING it and hopefully benefiting from it, they are less likely to ask for a refund.

And you get all of these benefits simply from adding some well-chosen pictures.

4: Record the Information

If you’ve purchased rights to written content, consider making an audio recording of the content. This way you can offer the audio version as a product upsell.

Some people like to read, but others like to listen to things as they drive to and from work, exercise and so forth. By offering an audio version, you’re making your customers happy and making more money, too.

You can record this audio version yourself or hire someone to make the recording for you. Of course, if your PLR comes with an audio version already, it is perfectly fine to offer that version as your upsell.

Some marketers think they have to rerecord it in their own voice, but that’s not true. Your customers generally won’t care that it’s not you doing the recording.

If you’re worried about it, tell them that a friend recorded for you, or that you hired a professional to do the audio.

5: Blog Posting with Far Less Work

Use PLR to add new posts to your blog. Ideally, you’d write your own posts. But if you don’t have the time, it’s far better to use PLR than to have a blog that looks dead.

Here’s a tip for using PLR in your blogs: Add your own introduction to each blogpost, to make it more your own. While it might have taken you 1 to 3 hours to research and write a blogpost from scratch, simply writing your own introduction will likely take just a few minutes.

At a loss for what to write in your intro? Simply tell your own personal (and related) story that introduces the post. Everyone loves a good story, and people are much more likely to read your post if it begins with an engaging tale.

Also, you can schedule your blogposts ahead of time, scheduling them to appear each day or each week. In fact, your virtual assistant can do this for you.

6: Add Modules Within Larger Training Courses

Are you building higher ticket courses, live events and so forth? Or do you do coaching? You might want to use PLR to build certain chapters, modules or aspects of your course.

For example, if you have 10 modules to your course, some of those modules might be done with PLR.

A friend of mine is creating a course as I write this. One of his modules is on how to use AdWords, but he’s not an AdWords expert. So, what he did was search for the best and most up to date PLR course available that covered AdWords, and he bought the rights to give it to his students.

And he didn’t even pass it off as his own. Instead, he’s telling his students that he’s not an expert, which is why he bought the rights for them to be able to have the course.

I think his students are going to love this, since it’s a much more thorough training than he could give on the topic.

7: Creating and Updating Membership Sites

Would you like to make a sale once and get paid over and over again?

Start a membership site, and then keep your members happy with plenty of valuable, useable content.

The problem with this model, of course, is the continual need for more content.

But if you’re using high quality PLR, the problem practically takes care of itself.

You can even schedule content ahead of time and let it drip feed on a daily or weekly basis.

8: Establish Trust with Easy Videos

You’ve heard that people do business with people they know, like and trust. But how do you establish trust with your subscribers?

One way to is create short, simple videos they can watch online. Take a PLR article that contains some great info – for example, “3 easy ways to do ___”

Extract some bullet points or phrases from the article and make them into a slide deck.

Make a video reading the article and showing the appropriate slides as you go through.

For example, your slides might be:

  • Title
  • Tip #1
  • Tip #2
  • Tip #3
  • Conclusion

When you’re introducing the article, you show the “title” slide. When you’re talking about the first tip, you show that slide and so forth.

Once you’ve done this, create a short introductory type of video using your smartphone for “personal branding.” Simply introduce what the video is about and the benefit the viewer gets from watching. Add this intro to the beginning of your video.

Why go to the trouble of doing all this? Because then people get to SEE you. They get to HEAR you. And you’re delivering great content – content they can USE to get a RESULT.

If you do this correctly, they’re thinking… “If this is what s/he gives away for FREE, what’s in their paid products? They must be fantastic!”

They’re also getting to know you, at least a little bit. And you become memorable to them.

Imagine 10 different marketers are vying for the attention of the same customers through email.

ONE of those 10 marketers shows up in videos a couple of times a week with really helpful information. The subscribers get to see and hear this person.

The other 9 just send emails.

Who becomes the memorable, trusted authority? The one making and sharing the videos, of course.

And whose emails get opened and read the most often? Again, the one who’s making the videos.

You can publish these videos on your blog, Youtube, Facebook, Instagram and so forth. People are going to associate your name and face with this great information, yet it only took you a few minutes to do this, thanks to using PLR.

This builds trust with prospects, regardless of whether you are selling products or services. For example, imagine if you’re selling coaching. Maybe this coaching costs $200 a month, or maybe it costs $2,000 a month. In either case you need to establish trust before you can make the sale.

So, here’s Mary, and Mary doesn’t know you at all. When you try to sell her on your $2,000 coaching, do you think Mary will jump at the chance to give you her money? Not likely.

But what if Mary had seen a couple dozen of your videos? What if something on 3 or 4 of those videos really struck her and stuck with her – things she could apply in her life?

You get on an introductory call with her, and she says, “I feel like I already know you, because I’ve watched so many of your videos.”

Do you think you can sell some coaching to Mary now? You bet you can.

9: Create Authority Posts

Most blogposts tend to be fairly short, such as “3 Tips to Accomplish XYZ.”

But sometimes, you find a blogpost that is so in depth and comprehensive, it takes you by surprise and makes you wonder how it can even be free. That’s what you’re going for here, by creating an authority blogpost.

Typically, writing an authority post can take days of research, writing and editing. But if you use PLR, you can do it in less than an hour. Here’s how:

Start with a core theme that includes multiple topics, and use PLR articles or ebooks to cover the content.

For example, if your core theme is how to drive traffic, then you might gather together every piece of PLR you can find on all the various methods of driving traffic and consolidate it into one big post.

Then create multiple content formats – adding audio and even video. Try to cover every facet of your topic.

If you’re using articles, you’ll need to write transitions and do some light editing to make it all flow into one big blogpost.

Or you can simply have your authority post divided into sections, with each section being another facet of your main topic, and also another PLR article.

10: Make Your Subscribers Intensely Loyal

Imagine if your subscribers are LOOKING for YOUR emails – and if they don’t receive an email, or they fall off your list, they are emailing YOU to get back on your list.

Here’s how to do it:

Create a page each week where you give away something for free. It needs to be directly related to your niche, of course. And it needs to have some value. It could be a tip sheet, some insider information, a PDF, etc. It’s really going to depend on your niche.

Each week that you do this, create a new URL for the page. This way people MUST be subscribed to your list to find the page, and they must open your email every week to get the link.

Never use the same URL twice. And only leave each freebie up for 7 days before taking it down. This way someone can’t subscribe and then decide to pick up all the freebies two months down the road. They must open your emails to get the link.

To get your subscribers opening most every email you send to them, send out the freebie email on different days of the week so they never know which email it is.

This way they have to open and read them all to find the freebie.

Yes, it’s sneaky, and you may or may not want to do this. But if you use humor and let them know exactly why they never know which day it’s going to arrive, your subscribers will go along with the game. In fact, this game of hide and seek or find the Easter egg can make your subscribers’ day.

You can also ‘hide’ the links deep inside your emails, such as in the middle, near the end or in the P.S. Again, change it up so they never know.

This is one of the most effective ways I’ve seen to get people opening and reading your emails. It’s like a treasure hunt, and everyone can win once a week – or more often, if you sometimes post freebies twice a week.

It probably goes without saying but use PLR to create your freebies. After all, who has time to create them by hand?

11: Sell More Affiliate Products

This one is so simple, and yet it can be crazy effective. When you’re promoting an affiliate product, put together some bonuses created from PLR for everyone who purchases from your affiliate link.

This can not only help you make more sales, but also help you to win affiliate contests, too.

And you can use bonuses made from PLR to promote your own products, too.

12: Make an Autoresponder Series

You should be emailing your list either every day, or at least 5 to 6 days a week. But who has time to write 300+ emails every year?

Thank goodness for PLR. You pull out some great articles, news and so forth and you fashion the material into an autoresponder series. Or you choose an ebook and break it down into bite-sized pieces.

At the end of each email, make a product recommendation that makes sense for the email’s content. For example, you’re doing a series on marketing with social media, and you recommend a product on – you guessed it – marketing with social media.

Or you’re doing a series on how to be more confident and assertive, and you offer a product that teaches the same thing, only more in-depth.

Your emails don’t need to be long, they just need to deliver value. That value could be a piece of news, a method for getting a result, or even something that entertains.

Just make sure it’s on topics your readers what to hear about, and don’t forget to throw in your product recommendations.

Using PLR, you can create 365 autoresponder emails in just a few days and then be done with it.

12.5: Create Your Own Free or Paid Newsletter

I know plenty of people who earn a recurring income with a small monthly newsletter. And some of these folks don’t even write their own newsletters – they use PLR.

Imagine having a few hundred subscribers each paying you $10 a month for an electronically delivered newsletter that you can put together in one afternoon. Not a bad deal at all.

You choose the PLR content you want in your newsletter. Maybe change headlines, write short introductions or personalize it as you see fit.

Get a graphic artist (Fiverr is a great place to find one) who can turn your content into a colorful PDF with pictures, graphics and a great cover.

Offer subscribers a free version, upsell them to the paid version, and then rinse and repeat. Each month you get new subscribers and you put out a new newsletter. If you price your newsletter competitively and you provide great information, people will stick with you for months.

There’s something about a low price point that makes people not bother to unsubscribe, even if they forget to read your newsletter.

I once promoted a newsletter for a fairly famous marketer. It was only $10 a month, and I made a bunch of sales. The weird thing was, he stopped writing the newsletter, but he kept on billing people.

I expected to see everyone cancel, but some of them hung on for months before they finally did. I don’t know if that would happen today, but the point is that if you’re not charging a fortune, people will stick with you for months.

And if they love your stuff, they’ll stick with you for years. I’ve subscribed to the same newsletter for about 10 years now. It’s priced at $9.99 a month, and it’s about 8 pages of great content.

And that’s key – choose your best PLR for all of your paid content, whether it’s products or newsletters or whatever. Your customers will never know you didn’t write it yourself.

Hopefully you found some PLR ideas here that you hadn’t seen before.

There is some fantastic PLR being offered these days.

And when you know what you’re doing, you can use it to gain subscribers and make money quickly and easily, with very little work.

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