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Archive | March, 2018

The Secret to Profitability in Continuity Programs

The ‘secret’ isn’t all that secret, and yet most marketers get this wrong.

The Secret to Profitability in Continuity Programs

You simply have to give a much higher value than the price that subscribers pay, and two things will happen:

They will join in droves, and they will STAY and continue to pay.

It doesn’t matter if you’re charging $10 a month or $1,000 a month. Just make sure that your members are getting far more than the price they are paying.

For example, let’s say you want to build a membership on how to start an online business.

If you give your subscribers an eight week guarantee (think Clickbank) and a promise that they can start earning by the fourth week, you’re in business.

If you further promise full email support, you’ll do even better. Yes, you’ll outsource the support, and it will be well worth the cost. Many members will join just to get that live support.

Subscribers get new content each week, they have 8 weeks to get a refund, they’ll be making money in just 4 weeks, AND they have live support – do you think that might be a winner?

Absolutely. And you can use a similar model no matter what niche you’re in.

Let’s say you teach golfing. You promise that in 4 weeks they will shave 4 strokes off of their game. They have an 8 week guarantee. And sure, maybe you even throw in live support of some kind, too. Again, you’ve got a winner.

Always give far more in value than you’re charging for your membership sites, and you can’t go wrong.

When Last Place is Really First Place

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last.

When Last Place is Really First Place

In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent Great Britain in Olympic ski jumping.

How did Eddie do? He came in #58 out of 58.

But it didn’t matter. His fans loved him for other reasons. He had no trainer, no money, no practice facilities – and some called him the great British loser.

He had a cheerful air of bumbling incompetence, epitomized by the big pink goggles he wore.

Says Eddie, “I got my letter saying, ‘Congratulations, you can represent Great Britain in the Olympic games’ when I was in a mental hospital in Finland. I wasn’t a patient. I was there because it was the cheapest place for me to stay.”

On getting ready to do his jump, Eddie says, “There were about 85 or 90 thousand people in the ski jump area, and I thought this is going to be really good, I’m really going to go for this. The Germans and the Swiss and the Italians were going down jumping, but the crowd were ignoring them and chanting, ‘Eddie! Eddie!’”

“And I got out and sat on the bar and they started cheering and cheering and it was great!”

“When you sit at the top of the ski jump, you look down, and you’re probably about 500 or 600 feet up from where you’re actually going to finish. You can see a million and one different reasons why you shouldn’t really go down. So you do have to be not a little crazy, but probably a lot.”

“You’re traveling at 65 or 75 miles per hour. Within about a second you’ll be 250 feet up from where you’re going to be landing. And you just try to relax and let your skis carry you to the bottom of the hill.”

“It’s the most exciting, exhilarating feeling in the world.”

Eddie’s British record jump of 71 meters landed him in 58th place – out of 58 competitors, 19 meters behind the jumper who placed 57th.

And if you ask anyone in Great Britain, “Who won the Olympic ski jump in 1988?” Almost no one could tell you.

But if you ask, “Who is Eddie ‘The Eagle’ Edwards?” They’ll tell you all about the crazy ski jump guy who they still remember and love to this day.

Eddie stood on the top of the precipice and said, “Geronimo!”

The British people were so proud of him for just trying, that winning didn’t matter a bit.

He dared to go where most of us won’t. Yes, he came in dead last, but he will be forever and fondly remembered by his country for doing what no one else had done in 60 years.

So what daring thing are you afraid to do? Whether it’s something online or in real life, take Eddie’s example and just go for it.

You might just become a legend.

How to Make a Small List Pay BIG

You’re just starting out and your list only has 500 or 1,000 people.

How to Make a Small List Pay BIG

While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money.

How does that work?

By getting personal.

First, answer emails that you get from your list. When someone reads your latest email and takes the time to write to you – answer them. You’ve only got 1,000 people on your list, so odds are only 5 to 10 will ever write to you at a time. Yes, you can do this. Keep it personal.

Second, let your list members know that they are part of a very small, intimate, private community by telling them. Otherwise they’ll assume you’ve got a gazillion people on your list and don’t give a flying flip about any of them.

Third, email them daily. Yes, DAILY. Keep in constant contact with them. Update them on the latest news and give a tidbit here and there about yourself.

Fourth, care about their success. If you really, truly care, then it will show in your emails to them. Communicate how important they are and that you want to help them succeed in a big way.

Fifth, hold open Q and A sessions over webinars, Skype or your favorite platform. Don’t charge anything, and let your subscribers know it is only for your list. You’re creating the feeling that they belong to a small, exclusive, private group.

Sixth, send out emails that start with something personal, such as, “Hi (name) – I wanted to contact you personally because I think you might be a good fit for my coaching program.”

Seventh, ask for their help or opinion on something and then answer every response.

Doing these little things will keep your list engaged and interacting with you.

And when you send out an offer for just 10 people to get personalized coaching at $500 a month, what do you think will happen?

Odds are you’ll fill those slots in less than a day with no additional effort at all. You might even have a waiting list of people who didn’t make the first ten slots.

What happens when someone emails their list of 100,000 with the exact same offer? Surprisingly, there’s a good chance they’ll have trouble selling those ten slots, even though their list is 100 times bigger.

You can make great money with a small list when you take the time to get personal with your subscribers.

Sneaky Tips to Get Your Emails Opened

You work hard to write the perfect email – and then nobody even opens the darn thing.

Sneaky Tips to Get Your Emails Opened


What’s a marketer to do?

Try a new subject line using one of the following tactics:

Insert your personality and get personal.

Let’s face it – no one gets excited by dry toast, which is precisely why you need to let your own personality shine in your subject line.

True, some people won’t like your personality. So what? Others will love your personality because they see themselves in you, and they’ll become rabid fans.

Examples: “Three experts in our niche that are flat out WRONG,” “Why I loathe beets and want them exterminated from the planet,” “Why I check under my bed before going to sleep,” and “10 things the worst world leader in history taught me.”

Use numbers.

In a big field of words (think your Gmail inbox) numbers and symbols stand out.

For example: “7 ways to screw this up,” “3 people I hate” and “5 days in the doghouse.”

Ask a question.

For whatever reason, questions just seem to work better than statements.

For example, instead of, “How to do this,” you might ask, “Can you tell me how to do this?”

Other examples: “Why can’t you go to the bathroom?” “Where do you want me to ship this?” “Is the dorky look back in style?”

Invoke Curiosity.

Strange headlines get clicks – sometimes. This one is a little tricky, but if you can arouse enough curiosity, you’ll be blown away at how many subscribers open your emails.

Examples: “My Dr. told me to eat dirt,” “How to know you’re about to have a heart attack” and “The dessert only diet.”

Super short subject lines:

There was a reason why, for awhile, you kept seeing the subject line, “Hey.”

It worked.

But like anything else, once it’s used too much, its effectiveness wears off.

Still, every once in awhile try using either a one word subject line, or a short subject line that you use as a great opening to a story. Examples:

“Damn,” “That’s when I knew,” “Groan…” “Facepalming AGAIN,” “Yikes!” “Oh no!” “How did THAT happen?” “Unbelievable!” and so forth.

And one last sneaky but ultra-important tip: Always send out your emails a second time to everyone who didn’t open them the first time.

How this works: Nearly every autoresponder has this option now, and if yours doesn’t, ask for it.

Send out an email in the morning. Wait 8 to 12 hours, and then resend it to everyone who didn’t open it the first time.

Use a different subject line the second time, but keep the email the same.

Your second subject line can be entirely different from the first, thus (hopefully) sparking interest in those subscribers who didn’t open the first one.

Or you can simply say, “You missed this earlier email,” or some such.

Typically, I get nearly as many opens the second time I send an email as I do the first time.

It’s a great way to reuse your emails. You’re not bugging those subscribers who did open your first email. And you will get more clicks and make more sales with almost no additional effort.

You can even schedule the second email when you send out the first. Just make sure to send it only to those readers who did not open it the first time.

Think You Can’t Compete?

Okay, your competition has been around longer than you.

Think You Can’t Compete?

They know more than you about your customers, your products, your marketing…

…let’s face it – they’re race horses, and you’re a mule.

But what does that mean?

New marketers feel like they are coming into a race when it’s three-quarters over.

Seasoned marketers know more, have more tools, more contacts, more customers, bigger lists, more outsourcers and so forth.

How is a mule to compete against a tried and true race horse?

One step at a time, that’s how.

In 1976, the Great American Horse Race – 3,500 miles long through 13 American states – had 90 teams of purebred race horses competing…

And 1 team of mules.

That’s right, mules – competing with thoroughbreds from across the world in the perhaps the longest, greatest horse race ever.

Entered in the race were Viking horses from Iceland; Arabian stallions, favored to win by almost everyone; tall Irish thoroughbreds; striking Appaloosas; and horses from France, Australia, Denmark and Japan.

And then there was Lord Fauntleroy, the mule. “Leroy,” for short, was the choice steed of Virl Norton, a steeplejack from San Jose, California. Lady Eloise was the backup mule. And no one – no one – took them seriously.

3,500 miles later, you already know who won: The most unlikely victor in any horse race, ever. As Leroy crossed the finish line into the stadium, he flopped his ears and gave a victorious “hee-haw.”

The mule had won with 315.47 total hours. Second place went to an Arabian, clocking 324.6 hours. That’s right – it wasn’t even close.

When you think you can’t compete – when you’re sure you don’t know enough, have enough experience, don’t have the contacts or whatever thought is going through your head, just think of Leroy.

No one expected him to win except his owner and rider, Norton.

Maybe no one expects you to win, either, except maybe your spouse or loved-one.

That’s okay, because if you simply stay in the race and be consistent, you can outshine them all… Or at least cross the finish line with a lovely payday for yourself.

7 Ways to Get Free Traffic for Your Blog

So you’ve set up your blog and you’ve got several posts – and no readers. Now what? Here are 7 proven methods to drive traffic to your blog in no time…

7 Ways to Get Free Traffic for Your Blog

Facebook Fan Pages. You can set up a Fan Page for your blog in about a minute – ten minutes if you’re hunting for a photo and just the right thing to say. It’s simple, easy and free, and here’s my favorite part: Once people become fans of your blog they’ll be able to see your blog updates when they’re on Facebook. Plus, when they like your blog, their friends see that and check out your blog, too. Some of them ‘like’ it, and their friends check out your blog, and so forth.

Twitter. Yes, just about everyone seems to be either on Twitter or joining, so go ahead and set up a Twitter account just for your blog. Again, it’ll take you a whopping 2 to 3 minutes. Make a few interesting Tweets, and then begin adding followers. Use one of the many Twitter add-ons to schedule your tweets to run around the clock, mixing them up and always making them interesting. Tweet each time you make a new blog post, and be sure to use your blog’s URL in your profile. Ask others to retweet you, continue to build your followers, and you’ll be driving traffic to your blog in no time.

Forum signatures. We’re going to assume you’re blogging about a topic you thoroughly enjoy, and thus you belong to at least one forum that focuses on that topic. Be sure to place your blog information in your signature line, using something catchy that teases them into checking out your blog.

Social Networking, RSS Feeds and Blog Directories. How are people bookmarking and /or finding blogs these days? Through blog directories, RRS feeds and social networking. That’s why you want your blog to have all those social networking buttons – they’re not just for decoration. And get your blog listed in all of the big blog directories as well. Here’s a list to start you out…


Blog Commenting. Find the most widely read blogs in your niche and comment on their posts. Here’s how: Create an Icon that absolutely catches the eye. If you’re not sure what it should look like, spend some time looking at other Icons/Gravatars and see which ones positively pop out at you. Next, leave helpful, interesting comments on the blogs, always with your blog’s URL in the website field. Last, watch to see which of these blogs sends you the most traffic, and focus your commenting on those blogs. Better yet, hire someone to post the comments for you.

Guest Posting. Now that you’ve been leaving great comments on these blogs, let’s take it a step further. Contact the blog owners and ask if you can write a guest post for them. Since they’ve been (hopefully) seeing and reading your comments, there’s a good chance they will be open to letting you do the heavy lifting of writing a blog post for them. To increase the chance they’ll say yes, actually attach the blog post to your email. If they turn you down, it could be because they didn’t like your topic, so ask if there is something else they would prefer. Then resubmit your original blog post to another blog.

Ezine Articles Dot Com. Yes, this is still a good way to drive free traffic, for a couple of reasons. First, people searching for information on Google often land on a particular article at this website – so why shouldn’t it be your article? With your blog in the resource box, this can result in free traffic. And occasionally your article will end up on someone else’s website – again, a good source of free traffic, not to mention another backlink.

Success With Facebook Ads

By now you’ve either tried Facebook advertising or you’re about to. Here are a few tips and tricks I’ve picked up along the way to get my ads noticed and clicked on for the least amount of my advertising dollars…

Success With Facebook Ads

1. Use an awesome picture. What’s the first thing a Facebook user notices about your ad? The picture, of course. Use only the best, highest quality images you can find that are relevant to your headline. For example, if you’re running an ad for jewelry, choose a photo of a gorgeous pendant or ring. If you’re advertising dating, use sexy ladies if you’re targeting men, and handsome hunks if you’re targeting women.

2. Target your ads to small groups. Rather than target an ad to women aged 18 to 45, take the time to target to smaller groups so you can test your results, such as women aged 18-21, 22-25 and so forth. By finding your prime targeted groups, you’ll achieve the greatest click through rates and the biggest bang for your buck.

3. Focus the ad. That is, target it to one thing and one thing only. Facebook ads are small – you don’t have the space to advertise the 5 benefits of your product so don’t try. Instead, keep it tightly focused on one theme throughout the headline, picture and description.

4, Start with CPC, then move to CPM. By starting your campaigns with cost per click, you’re discovering what people will click on. Once you’ve got your campaign fine tuned, you can back it out to cost per thousand impressions (CPM) for a lower overall cost to you.

5. Set your initial spending limits low. While you’re testing you want to be careful – sometimes Facebook advertising comes in like a dripping faucet, and at other times it’s more like a fully opened fire hose. By setting your initial spending limits low you can see which campaigns are making you money and then increase your daily limit on those.

Facebook makes it easier than ever to reach your perfect customer. Implement these simple tips with your Facebook advertising, and get better results right out of the gate.

How to Get Your Blog Posts Read

I feel almost silly writing an article on this topic, because I can sum it up in one sentence:

Write about your own personal experiences in story form.

How to Get Your Blog Posts Read

That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth.

So if you’re writing a blog post about how to increase traffic, use your own examples of what you did, how you did it, and the results. If you can flavor it with storytelling skills that keep your reader riveted, so much the better.

And who better to show you how to tell a story than professional stand up comics? These guys and gals live and die by the story – they either get it right or they’re booed off the stage, and being booed is not funny or fun.

The steps to great storytelling according to comedians?

  1. Be Brief (don’t ramble – get to the point)
  2. Give Details (the useful ones – don’t bog the story down with useless stuff)
  3. Use Story Twists (surprise is a wonderful thing)
  4. Work the Crowd (or in this case, your readers)
  5. Act Out The Characters (difficult to do in a blog, but I’ve always thought lending your own personality or character to your writing is extremely important)
  6. Practice (write often – the more you write, the better you’ll get)
  7. End on the Biggest Laugh (or point if you’re a blogger)

Get the details on how comedians tell great stories here:


Implement these storytelling tips into your blog posts, and you’ll engage your audience on a deeper level, and keep them hooked on your content.

How to Grab Attention on Facebook

Half of Facebook’s more than 2.2 BILLION active users are on Facebook in any 24 hour period. In addition, the average U.S. Facebook user spends nearly 6 hours a month browsing this social network.

How to Grab Attention on Facebook

In other words, if your business isn’t on Facebook yet, maybe it should be. And one of the first questions I invariably receive from newcomers concerning Facebook is, “What should I post to get people interested in my business?” Here are some ideas:

Showcase your customers. If you’ve got photos, videos or emails from happy customers using your products, go ahead and show them. Just remember, you’re not bragging about your product, you’re showing what your customers are doing with your product. Keep the difference in mind when choosing and framing content and you can’t go wrong.

Instead of showing a testimonial from Jimmy telling how great your product is, show Jimmy using or enjoying your product, or show the direct results Jimmy achieved with your product. For example, if you teach your customers how to restore classic cars, show Jimmy with before and after shots of his car.

Use humor. Don’t make yourself or your business overly serious on Facebook. Instead, use light-hearted humor whenever possible. This isn’t necessarily telling jokes – most times it’s simply taking a poke at yourself or your day, showing something in a humorous light, being witty or simply sharing that silly thing that happened to you a few minutes ago.

Post funny videos, especially if they’re relevant to your business. And don’t just grab videos from YouTube – make your own quick videos when you feel inspired.

Give them content. Facebook isn’t necessarily the place to offer long winded diatribes about anything. But it is a great place to share cool content – especially the “How-to” variety and the entertainment variety. And it doesn’t all need to originate with you – use curated content to round out your own and keep people engaged.

Let them inside. That is, show off your staff (if you have one) or your family or the inner workings of your business. Engage them by pulling back the curtain and showing what they normally wouldn’t get to see. For example, if you’re a one person business working out of your home, show them your office, your view, and your little dog that keeps you company. If your business has oodles of employees, post pictures of your in-office celebrations such as birthdays, as well as the antics that go on and so forth. By giving them a peak behind the curtain, your friends and fans feel very much included and part of the group. You’re no longer just a business, you’re part of their circle.

Ask questions. Nothing engages other people like asking them their opinion on something, even if it’s as silly as, “What’s better: Baseball or Football, and why?” Posts with questions get the conversation rolling, especially when it’s an easy question to answer. And be sure to respond to the answers you receive.

Use these Facebook “attention getters” to quickly begin brining more people your way.

Are Webinars For You?

Perhaps one of the easiest ways to make good money online is by doing webinars.

Are Webinars For You?

Here’s how it works in a nutshell: You choose a date and topic for your webinar, promote it, give great information on the webinar and then promote a product at the end. It’s like one big informational sales letter, in that you begin by giving away a great deal of awesome info, and you close by offering them even more information or a service or membership they can use to implement what they’ve just learned.

If you either have a skill that others want to learn, or you can interview an expert who has the skill (or information) people want to learn, then you can do a webinar.

Here are the steps to ensure your webinars generate income…

1. Make the webinar an experience. There is so much I can say about this, but it might all boil down to the following: Do NOT be boring. As you put your webinar together, think about your customers and what they want to learn and experience. Make it interesting, exciting and fun. Plan to show major enthusiasm for your topic, and to answer questions. Remember, they can leave the webinar any time they like, so make sure it’s worth staying for.

2. Provide great tools. If you’re partnering or using affiliates, provide great blog posts and emails so they can drive as much traffic as possible to your opt-in page. And provide a good variety – you don’t want every affiliate sending out the same email, since they begin to look like spam. Instead, consider helping each affiliate to write a unique email tailored exclusively for their list.

3. Spend time on your registration page. This is the page you and your partners or affiliates will be sending traffic to, and it’s do or die. Prospects decide whether or not to sign up for your webinar based upon what’s on the page, so spend a little time fine tuning it to produce the most sign-ups possible.

4. In creating the slides for your webinar, try to have a new slide every minute or two with one or more important points on it. This keeps the webinar moving and interesting.

5. You can do the webinar by yourself or with a partner. The nice thing about having a partner is you can have a give and take of information, adding in bits that the other might overlook. Of course whoever the expert is will do most of the talking, but the second person can ask questions and add a different dynamic to the call.

6. Promote the webinar. Begin promoting no more than a week in advance because frankly, people have short memories. And as the webinar gets closer, promote it more often with increased urgency.

7. Send reminders. The day before the webinar is the time to send the first reminder, preferably in the early evening. Send the second on the morning of the webinar, and the third reminder 30 minutes before it begins. “Did you forget?” Is a great subject line for the last minute email you send out. Also remind them that there are far more people signed up than there are open webinar slots (assuming this is true, which it usually is.) Suggest they get on the webinar early to ensure they get a “seat.”

8. Start the webinar on time. Don’t wait for stragglers, you’ll just irritate those who bothered to show up on time.

9. Give some of your best stuff. Seriously, you want to majorly over deliver, because the more you give, the more your listeners will want to know. If you hold everything back then not only do you run out of things to talk about – your listeners also wonder if you know anything at all.

10. Be a tease. Seriously, while you’re delivering great content you will also be inserting teasers here and there for the pitch that comes at the end. For example, you’re telling them how to do “a, b and c,” and of course they’ll need “d, e and f” which you don’t have time to cover here but you’ll give them a chance to learn all about it at the end of the presentation. For example: Your webinar is on traffic, so you teach several basic methods on the call and allude to the many advanced techniques they can also use – when they know how.

11. Remember, it’s not about you, it’s about your audience. If your webinar system allows questions to be typed in (such as GoToWebinar) then the person who isn’t doing the talking can keep track of the questions and make sure they get answered. Great trick: Imagine you are a new listener hearing you for the first time. What do you want to know? What isn’t clear? What questions might you have? Always keep your listeners in mind, and even periodically check in with them to see if they’re following what you’re teaching.

12. Make your offer deliciously irresistible. The entire webinar should flow nicely into the offer you’re making, and the offer itself should be as irresistible as possible. Pile on the benefits, make it clear what this will allow them to accomplish, and back it with a super strong guarantee. Place the URL of the order page on the screen and tell them exactly what will happen when they order.

13. Give a bonus to the first “x” number who grab your offer. This is a great way to get them off the fence and moving fast. Depending on the price point and the number of listeners, limit your special bonus to the first 10 to 50 people who sign up.

14. Stay on to answer questions and give order updates. If one person has a question there’s a good chance others have the same question. Plus you can be there in case they have a problem ordering. And as the orders come in, update the listeners on how many of the bonuses are already gone. This provides proof that others are buying and they should as well. You might even close out the webinar by letting them know you’re confident the bonuses will sell out this evening.

15. Follow-up. Send an email thanking them for attending and reminding them of the URL to order if they haven’t already.

16. Post the replay online for a few days and inform all those who did not attend to listen to it before you take it down.

It’s fairly common to make several thousand dollars from one webinar, depending of course on your offer and your listeners.

What if you don’t have a product to promote? Then you’ve got a couple of options:

1. Choose an affiliate product and ask the product owner to do the webinar with you, splitting the profit between the two of you.

2. Make your product a series of teaching webinars. These are additional webinars that they pay to attend to learn the rest of what it is you’re teaching. Record them and get transcriptions, and now you’ve got a product you can sell on future webinars.

So, are webinars for you?… If so, these tips will help you get started on the right track!

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